Eye Candy

Getty Images Wants to Make Stock Images Look Like Real Life

As one of the foremost suppliers of stock images, Getty Images hasn’t failed to notice that the way much of the world sees women has evolved since the ’90s, when it was founded. So, in recent years, the company has been making moves to reflect that. Having started to make a dent in diversifying their archives in 2017, with the British-Ghanaian photographer Campbell Addy, their latest focuses solely on female-identifying and non-binary individuals. Of course, diversity is still front and center of the 5,000-plus images that comprise Project #ShowUs, its new partnership with Dove, Girlgaze, and, most importantly, 116 photographers from 39 countries around the world. Altogether, the hope is that media, advertisers, and more Getty customers will use them as tools to reflect “the authentic experiences of women around the world,” or at least as they pertain to their four categories, which include “Contentment,” “Beauty,” and “Inspirational.” (Though presumably, all could have been simply categorized in the fourth one: “Real.”)

by W Staff
April 16, 2019 5:47 pm
young female artist filming in the desert

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

Young Japanese woman seated

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

Senior woman relaxing in a wooden hot tub

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

Woman in all pink shopping for vegetables

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

Trans woman shaving

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

Woman on rooftop

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

young beautiful women doing makeup front of the mirror

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

A young woman in Salvador, Brazil

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

Young Mixed Race Woman Lying in the Grass

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

A mature woman with mastectomy scars lying on the bed

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

Portrait of a woman in a hijab smiling

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

Sensual African American woman in a car

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

portrait of dark skin young women at the beach

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

Girl training in the swimming pool

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

Young woman doing makeup

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

Young woman sitting in a rock in the river

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

Young Beautiful Mixed Race Woman In Pool

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

pregnant brown skin asian woman with short highlighted hair sitting on the bed at room smiling positively

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

Female Portrait

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

portrait of young woman on rooftop at sunset

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

A woman smiling

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

a portrait of a mother with her twin daughters

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

Portrait

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

Woman at Skate Park in the City during Sunset

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”

Woman against white wall.

Courtesy of Getty Images

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A photo featured in #ShowUs, a collection of images featuring female-identifying and non-binary individuals which Dove, GirlGaze, and Getty Images created in an effort to “reflect the authentic experiences of women around the world.”