GIO'S JOURNAL

The Real Thing

For W‘s glamorous globe-trotter, it’s a fab, fab world.


Gio
1

“Many of the great Italian films of the 20th century, like Federico Fellini’s Satyricon and La Dolce Vita, were made in Cinecittà Studios in Rome. I was there recently for a shoot and stumbled upon a cemetery of old props. I just had to climb onto this faux-stone statue—I don’t even know what movie it’s from!—and mimic the pose. You could say I was meditating on the job.”

2

“Coke is definitely It for spring. First Marc Jacobs sent this sweatshirt down the runway. He didn’t have to write coke on it—everyone knew exactly what the symbol was. And then on a shoot I discovered an Ashish top and a Patricia Field Coke-can handbag; the model Liu Wen looks like she’s in a ’90s soda campaign!”

3

“This Sophia Webster Bite Me clutch, Anya Caliendo Editor’s Beret, and Betsey Johnson ice cream–cone bag all look so cartoony that I was inspired to make a fashion comic out of them!”

4

“I was at a birthday party for Carlos Souza, the Valentino brand ambassador, talking to [from left] Valentino, the makeup artist Pat McGrath, and Giancarlo Giammetti, when I realized I was having a major fashion moment that had to be documented.”

5

“The metallic red of these Gianvito Rossi shoes reminds me of one of Jeff Koons’s giant dog sculptures. So I decided to make my own installation, adding some Alexis Bittar bangles. I can’t afford a Koons, but I can afford these accessories!”

6

“I ran into this trio of blonde models—[from left] Maud Welzen, Juliana Schurig, and Melissa Tammerijn—in SoHo. They’re like the ultimate L’Oréal ad: ‘Because I’m worth it!’ ”