FASHION

Elle Fanning, Soko, and More Take Over Westminster Abbey for Gucci Cruise 2017

Gucci Cruise

At Gucci Cruise 2017, which took over historic Westminster Abbey Thursday afternoon, all the brand’s biggest — and most famous — fans populated the front row. Elle Fanning stopped in while promoting The Neon Demon; local Bel Powley made the trip from her native London; and rapper Will.i.am put in an appearance to support his wearable tech collaboration with Gucci (making sure to also selfie it up with everyone from A$AP Rocky to Salma Hayek while he was at it). Though photography was kept to a minimum at Gucci Cruise, the star-studded front row still managed to sneak a few snaps (with Soko pulling Snapchat duty on Gucci’s behalf). Because if you didn’t Instagram it, did it really happen?

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Alessandro Michele and Soko. Photo by @sokothecat.

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Will.i.am and A$AP Rocky at Gucci Cruise. Photo by @iamwill.

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Rila Fukushima, Japanese television personality Rola, and Will.i.am at Gucci Cruise. Photo by @rolaofficial.

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Bel Powley and Elle Fanning at Gucci Cruise 2017. Photo by @belpowley.

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Bel Powley at Gucci Cruise 2017. Photo by @ellefanning.

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Fashion bloggers Bryanboy, Tina Leung, and Susie Lau at Gucci Cruise. Photo by @susiebubble.

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Alessandro Michelle at Gucci Cruise. Photo by @timblanks.

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Chris Lee at Gucci Cruise 2017. Photo by @urnotchrislee.

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Salma Hayek with Will.i.am at Gucci Cruise 2017. Photo by @salmahayek.

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Vogue Brasil editor Vic Ceridono before Gucci Cruise. Photo by @vicceridono.

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Alexa Chung before Gucci Cruise 2017. Photo by @chungalexa.

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Marie-Ange Casta after Gucci Cruise 2017. Photo by @mariangecasta.

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Front row at Gucci Cruise 2017. Photo by @flomorrissey.

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Man Repeller’s Leandra Medine and New York Magazine’s Rebecca Rams at Gucci Cruise. Photo by @leandramedine.

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Westminster Abbey. Photo by @lallo25.

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Ella Purnell at Gucci Cruise 2017. Photo by @ella_purnell.

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Photo by @ann.andres.

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Guests’ seats were marked by embroidered cushions. Photo by @jennymwalton.

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The cloisters at Westminster Abbey. Photo by @ttpetals.