FASHION

Elle Fanning, Soko, and More Take Over Westminster Abbey for Gucci Cruise 2017

At Gucci Cruise 2017, which took over historic Westminster Abbey Thursday afternoon, all the brand’s biggest — and most famous — fans populated the front row. Elle Fanning stopped in while promoting The Neon Demon; local Bel Powley made the trip from her native London; and rapper Will.i.am put in an appearance to support his wearable tech collaboration with Gucci (making sure to also selfie it up with everyone from A$AP Rocky to Salma Hayek while he was at it). Though photography was kept to a minimum at Gucci Cruise, the star-studded front row still managed to sneak a few snaps (with Soko pulling Snapchat duty on Gucci’s behalf). Because if you didn’t Instagram it, did it really happen?

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Alessandro Michele and Soko. Photo by @sokothecat.

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Will.i.am and A$AP Rocky at Gucci Cruise. Photo by @iamwill.

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Rila Fukushima, Japanese television personality Rola, and Will.i.am at Gucci Cruise. Photo by @rolaofficial.

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Bel Powley and Elle Fanning at Gucci Cruise 2017. Photo by @belpowley.

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Bel Powley at Gucci Cruise 2017. Photo by @ellefanning.

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Fashion bloggers Bryanboy, Tina Leung, and Susie Lau at Gucci Cruise. Photo by @susiebubble.

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Alessandro Michelle at Gucci Cruise. Photo by @timblanks.

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Chris Lee at Gucci Cruise 2017. Photo by @urnotchrislee.

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Salma Hayek with Will.i.am at Gucci Cruise 2017. Photo by @salmahayek.

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Vogue Brasil editor Vic Ceridono before Gucci Cruise. Photo by @vicceridono.

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Alexa Chung before Gucci Cruise 2017. Photo by @chungalexa.

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Marie-Ange Casta after Gucci Cruise 2017. Photo by @mariangecasta.

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Front row at Gucci Cruise 2017. Photo by @flomorrissey.

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Man Repeller’s Leandra Medine and New York Magazine’s Rebecca Rams at Gucci Cruise. Photo by @leandramedine.

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Westminster Abbey. Photo by @lallo25.

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Ella Purnell at Gucci Cruise 2017. Photo by @ella_purnell.

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Photo by @ann.andres.

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Guests’ seats were marked by embroidered cushions. Photo by @jennymwalton.

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The cloisters at Westminster Abbey. Photo by @ttpetals.