Elle Fanning, Soko, and More Take Over Westminster Abbey for Gucci Cruise 2017

At Gucci Cruise 2017, which took over historic Westminster Abbey Thursday afternoon, all the brand’s biggest — and most famous — fans populated the front row. Elle Fanning stopped in while promoting The Neon Demon; local Bel Powley made the trip from her native London; and rapper Will.i.am put in an appearance to support his wearable tech collaboration with Gucci (making sure to also selfie it up with everyone from A$AP Rocky to Salma Hayek while he was at it). Though photography was kept to a minimum at Gucci Cruise, the star-studded front row still managed to sneak a few snaps (with Soko pulling Snapchat duty on Gucci’s behalf). Because if you didn’t Instagram it, did it really happen?
Alessandro Michele and Soko. Photo by @sokothecat.
Will.i.am and A$AP Rocky at Gucci Cruise. Photo by @iamwill.
Rila Fukushima, Japanese television personality Rola, and Will.i.am at Gucci Cruise. Photo by @rolaofficial.
Bel Powley and Elle Fanning at Gucci Cruise 2017. Photo by @belpowley.
Bel Powley at Gucci Cruise 2017. Photo by @ellefanning.
Fashion bloggers Bryanboy, Tina Leung, and Susie Lau at Gucci Cruise. Photo by @susiebubble.
Alessandro Michelle at Gucci Cruise. Photo by @timblanks.
Chris Lee at Gucci Cruise 2017. Photo by @urnotchrislee.
Salma Hayek with Will.i.am at Gucci Cruise 2017. Photo by @salmahayek.
Vogue Brasil editor Vic Ceridono before Gucci Cruise. Photo by @vicceridono.
Alexa Chung before Gucci Cruise 2017. Photo by @chungalexa.
Marie-Ange Casta after Gucci Cruise 2017. Photo by @mariangecasta.
Front row at Gucci Cruise 2017. Photo by @flomorrissey.
Man Repeller’s Leandra Medine and New York Magazine’s Rebecca Rams at Gucci Cruise. Photo by @leandramedine.
Westminster Abbey. Photo by @lallo25.
Ella Purnell at Gucci Cruise 2017. Photo by @ella_purnell.
Photo by @ann.andres.
Guests’ seats were marked by embroidered cushions. Photo by @jennymwalton.
The cloisters at Westminster Abbey. Photo by @ttpetals.