MILAN FASHION WEEK SPRING 2018

Gucci Kicks Off Milan Fashion Week with a Bang, Eighties Figure Skaters, Medieval Ravers and Bugs Bunny Sweaters


Gucci kicked off Milan Fashion Week with a bang, in the most literal sense. For his Spring 2018 collection, designer Alessandro Michele transformed a Milan gallery space into the so-called “Gucci hub,” a sprawling set that referenced a number of ancient cultures, including Roman, Indian, Aztec, and Egyptian styles. Guests were not only treated to that visual—and very Instagrammable—feast, but a visual explosion, as well, as heavy industrial music, courtesy of the Requiem For a Dream soundtrack, blasted from the speakers as models traipsed down the runway amid flashing neon lights. It was all to show a typically eclectic collection from the house, complete with Bugs Bunny and Snow White-printed sweaters, a chunky knit emblazoned with the phrase “Never Marry A Mitford,” and plenty of sequins. Among the show’s vast pool of references: Eighties figure skaters, glitter bodysuits, Aquanet-sprayed hair, and all. Between this collection and the upcoming I, Tonya movie, based on the infamous Tonya Harding scandal, we may just have a hot new trend on our hands. Here, take a backstage look at the Gucci Spring 2018 collection.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.