Gucci Kicks Off Milan Fashion Week with a Bang, Eighties Figure Skaters, Medieval Ravers and Bugs Bunny Sweaters
Gucci kicked off Milan Fashion Week with a bang, in the most literal sense. For his Spring 2018 collection, designer Alessandro Michele transformed a Milan gallery space into the so-called “Gucci hub,” a sprawling set that referenced a number of ancient cultures, including Roman, Indian, Aztec, and Egyptian styles. Guests were not only treated to that visual—and very Instagrammable—feast, but a visual explosion, as well, as heavy industrial music, courtesy of the Requiem For a Dream soundtrack, blasted from the speakers as models traipsed down the runway amid flashing neon lights. It was all to show a typically eclectic collection from the house, complete with Bugs Bunny and Snow White-printed sweaters, a chunky knit emblazoned with the phrase “Never Marry A Mitford,” and plenty of sequins. Among the show’s vast pool of references: Eighties figure skaters, glitter bodysuits, Aquanet-sprayed hair, and all. Between this collection and the upcoming I, Tonya movie, based on the infamous Tonya Harding scandal, we may just have a hot new trend on our hands. Here, take a backstage look at the Gucci Spring 2018 collection.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.
Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.