COACHELLA 2017

Gucci Was the Brand of Choice for Artists (and Rihanna) at Coachella


Emma McIntyre/Getty Images

If you take one look at the front row of any Gucci show, you’ll know that Alessandro Michele is a big music fan. And this year at the Coachella Music Festival in California, artists like A$AP Rocky, Tennis, and The XX each demonstrated that the feeling is mutual by wearing Gucci looks from head-to-toe, and in some cases both weekends. Gucci Mane, on the other hand, did not grace the stage in his namesake brand. And Jared Leto was spotted in the desert sans his favorite getup. Meanwhile, Rihanna attended the first weekend of the festival in a full crystal mesh bodysuit, logo T-shirt, shorts, and sunglasses from the Gucci fall 2017 collection. It’s safe to say that she stole the show. When it comes to the artists though, Gucci’s collections are not only crowd pleasers—their bright colors and prints can be seen in the last row—but also adequately express the personalities of each artist. See all the loudest Gucci looks from the festival, here.

1
Rihanna

Rihanna wore a crystal mesh bodysuit and logo T-shirt featuring handwriting by Coco Capitan from Gucci fall 2017 collection and a pair of Gucci sunglasses to Coachella 2017.

2
Alaina Moore and Patrick Riley of Tennis

Alaina Moore and Patrick Riley of Tennis both wore Gucci to Coachella 2017. Alaina wore a Gucci shirt with cuffed pants and pair of Gucci sunglasses and Patrick wore a tiger polo from the cruise collection.

3
A$AP Rocky

A$AP Rocky wore Gucci ski goggles when he joined Gucci Mane on stage for the second weekend of Coachella 2017.

4
Oliver Sim of The XX

Oliver Sim of The XX wore a Gucci Spring 2017 floral embroidered shirt with wool trousers to Coachella 2017.

5
Romy Madley Croft of The XX

Romy Madley Croft of The XX wore a Gucci bomber jacket while performing at the second weekend of Coachella 2017.

6
Oliver Sim of The XX

Oliver Sim of The XX wore floral Gucci pants to perform at the second weekend of Coachella 2017.

7
Jamie Smith of The XX

Jamie Smith of The XX wore a Gucci Spring 2017 shirt with flower and dragon embroideries and embroidered pants to play Coachella 2017.

8
Brian D’Addario of The Lemon Twigs

Brian D’Addario of The Lemon Twigs wore a Gucci tartan Heritage suit by Alessandro Michele to Coachella 2017 weekend one.