If you take one look at the front row of any Gucci show, you’ll know that Alessandro Michele is a big music fan. And this year at the Coachella Music Festival in California, artists like A$AP Rocky, Tennis, and The XX each demonstrated that the feeling is mutual by wearing Gucci looks from head-to-toe, and in some cases both weekends. Gucci Mane, on the other hand, did not grace the stage in his namesake brand. And Jared Leto was spotted in the desert sans his favorite getup. Meanwhile, Rihanna attended the first weekend of the festival in a full crystal mesh bodysuit, logo T-shirt, shorts, and sunglasses from the Gucci fall 2017 collection. It’s safe to say that she stole the show. When it comes to the artists though, Gucci’s collections are not only crowd pleasers—their bright colors and prints can be seen in the last row—but also adequately express the personalities of each artist. See all the loudest Gucci looks from the festival, here.