Who Wears What Where

Which trends are going global? Karin Nelson checks in with the world’s top retailers.


“Downtown girls will like sports-inspired and leather pieces from Alexander Wang, Isabel Marant, and Rag & Bone. Working girls will be into feminine, tailored pieces from Dries Van Noten and Derek Lam. Uptown girls will pick ladylike shapes in unconventional prints from Mary Katrantzou, Erdem, and Jil Sander. And fashion girls will naturally want everything from Céline.” —Amanda Brooks, Fashion Director


“There has been a huge evolution in Russian style in the past five to seven years. In general, those ‘wealthily’ dressed women of yore have changed. Today women in St. Petersburg like to dress with a touch of intelligence.” —Yulia Chaplygina, Fashion Director


“Pieces that are appealing yet practical are what Swedes like to wear every season, regardless of fads. That said, I think the ‘speedy sport’ theme is right for women in Stockholm.” —Helene Andersson, Head Buyer


“There is a great return to couturelike embellishments that we think women will appreciate, especially in these hard financial times. We absolutely fell in love with Balmain’s high-waist trousers and brocade jackets.” —Raya Dernaika, Owner


“Our customers are pretty discreet and not so outgoing. They stick to basics but add small seasonal touches to show that they know what is going on. This young French designer, Etienne Derœux, is one we’ve made a bet on. He stressed elegance instead of the spectacular, and it’s with this collection that we will represent the white trend in our store.” —Aude Gribomont and Niels Radtke, Co-owners


“Women dressing as real women is important in China. That said, our customer is open to experimenting with new items—this look sums up that modern femininity.” —Sarah Rutson, Fashion Director


“Most likely the women in Riyadh won’t be buying a lot of the crop tops that were so prevalent on the runway, but I think light palettes, feminine silhouettes with an edgy twist, and sporty pieces will be big.” —Rula abu Khadra, Owner


“In Paris, comfort comes before anything. Women will definitely go for the slipper trend. And we loved the luxe-nomad allure of Ann Demeulemeester and Haider Ackermann.” —Wendy Hadida, Buyer


“In Miami, women wear dresses and high heels in bright colors, strong prints, and unusual fabrics. They like bold looks, so the ‘bourgeois siren’ theme will be a big hit!” —Laure Heriard Dubreuil, CEO/Cofounder


“For Texans, it’s all about clothes that have volume but still show the body, a chic understated bag that your friends don’t have, and a real good diamond.”—Brian Bolke, Owner


“Women here have a certain fearlessness and confidence in making clothes their own. Even widely adopted trends are worn in a bold, personal way. Our favorite tropical prints came from Altuzarra and Proenza Schouler.” —Ruth Runberg, Buying Director