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Today, Jason Wu is the creative director of Hugo Boss and his eponymous label, but 8 years ago, the then-26-year-old Taiwanese-Canadian designer had only been running his namesake label for two years when Obama first wore one of his designs—to Barack Obama’s 2008 inauguration, no less. The gown has since ended up in the National Museum of American History, and Wu is now long past his days interning for Narciso Rodriguez, another favorite of Obama’s, having outfitted the former first lady in plenty more looks throughout her time in the white house, up to Donald Trump’s inauguration.
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Thakoon Panchigul‘s eponymous label may now once again be on hiatus, but the Thai-American designer got quite the boost when Obama wore a printed dress of his on the night that Barack Obama accepted the 2008 Democratic presidential nomination. “It was like watching a scary movie—wanting to look but not wanting to look,” he said of fitting the former first lady for the occasion. Clearly, the pair worked it out: Obama has been a known admirer of his floral dresses, even—gasp—wearing the same one three times in as many years.
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In a move that inspired bloggers to follow her style for the next eight years, Obama wore a teal dress by Maria Pinto (studded with a brooch by Erickson Beamon) to the Democratic National Convention in 2008, paving the way for the designer to develop something of an empire in her home base of Chicago, where, with the help of a wildly successful Kickstarter, she’s launching her latest ready-to-wear foray, M2057.