Au Naturale: 15 Editor-Approved Natural Beauty Products To Buy Now

“Mr. America” Photographed by David Sims, Styled by Alex White

It’s now easier than ever to go green. And this season, natural beauty is in, so why not let your products do the work for you? From organic shampoo, to herbal deodorant to even nail polish, these beauty products offer healthy and natural benefits for your skin and body, while delivering the same glamorous finish. Here, W’s editors reveal their favorite natural beauty products.


“I know this does not sound particularly glamorous, but I love Aēsop’s Herbal Deodorant (which I first encountered in the bathroom at Karen Lord Pilates). More than once, a random stranger has stopped me to ask, “What fragrance are you wearing?”. – Alix Browne, Features Director

Aēsop Herbal Deodorant, $35,


“I could never find a mascara that gives my lashes some tint and hold without looking done, until I tried KJ. The fact that the ingredients are super safe for my eyes makes it that much better.” – Mia Adorante, Beauty and Health Editor

Kjaer Weis Mascara, $38,


“A couple years ago, my hair stylist clued me in to Loma’s hair serum. It keeps my hair healthy and shiny, protecting it from heat damage — especially on humid days where I flat-iron it into submission. And it smells great” – Katherine Cusumano, Assistant Editor

Loma Nourishing Oil Treatment, $20,


“I keep a jar of coconut oil from Whole Foods in my fridge and use it in everything from my hair to my legs. Not only does it add shine and moisture, but it also smells really good. I can’t tell you how many times people have noticed over my expensive perfume.” – Emilia Petrarca, Digital Associate Features Editor

365 Organic Virgin Coconut Oil, $5,


“I am loyal to Bite Beauty lipsticks and lip liners because the colors are rich and the lipsticks smell nice. I use Bite’s neutral colors as eye shadow and blush. I think I stock half the colors Bite makes.” – Elizabeth Gall, Research Manager

Bite Beauty Amuse Bouche Lipstick, $26,


“My favorite natural based product has to be the Oat Cleansing Facial Polish from Naturopathica. I was recommended by my angel-aesthetician from Heyday to incorporate this cleanser into my daily routine and it has made such a difference. The 3-in-1 polish acts as a cleanser, scrub and mask which leaves my skin glowing and feeling amazing. Plus nothing beats the healthy conscious the brand gives me.” – Courtney Costello, Fashion Market Assistant

Naturopathica Oat Cleansing Facial Polish, $52,


“This Australian brand’s products are both sulfate- and paraben-free, and almost entirely organic. I have been addicted to the shampoos and conditioners (all of them) since they launched on Net-a-Porter.” – Sarah Leon, Digital Editorial Director

Original & Mineral Shampoo and Conditioner, $28,


“I swear by using Rahda Beauty’s Vitamin C serum, it regenerates skin cells and has noticeably changed the complexion of my skin!” – Grace Fuller, Jewelry Editor


“I always love having my nails painted and after a friend introduced me to Côte nail polish, I have been hooked. Not only do my nails feel like they can breathe under the polish, but they have an great assortments of colors!” – Christy Key, Fashion Assistant

Côte Nail Polish, $18,


“I cannot rave enough about Violets Are Blue facial serum! I reach for this soothing oil with evening primrose and rosehip anytime my skin is feeling like it needs some extra TLC. I have all my friends addicted to it as well.” – Kristin Auble, Research Director

Violets Are Blue Facial Serum, $48,


“I don’t know why it took me so long to make the switch to all-natural deodorant. Now the thought of using harmful ingredients like aluminum and parabens to keep from sweating seems insane. Admittedly, the natural options don’t work as well—I still perspire a bit with them—but this one works the best, smells great, and is chemical-free!” – Karen Nelson, Senior Features Editor

Lavanila Sport Luxe deodorant, $16,


“Your undereye skin is your thinnest layer of skin, so I’m always careful as to what products I use. After going through much trial and error, I finally found Whamisa’s eye essence cream. It uses a natural fermentation process and aloe vera to hydrate and reduce fine lines – it is a miracle worker and you see results in a week!” – Gillian Sagansky, Contributing Editor

Whamisa Organic Flowers Eye Essence, $40,


“This product is my favorite thing in my makeup bag! It makes my skin feel so soft the next day, but I love the refreshing feeling it gives my face while I use it.” – Alexandra Pastore, Fashion Assistant

Herbivore Moon Fruit Superfruit Night Treatment, $58,


“It’s literally amazing. It contains salicylic acid which helps tighten pores and gets rid of blemishes, but also contains lactic acid which helps counter balance the salicylic so you don’t dry out. It’s all natural and non abrasive so you can mix it with water or a use as a gentle cleanser and it gives immediate results.” – Paige Viti, Video Assistant

Èminence Strawberry Rhubarb Dermafoliant, $48,


“Ever since I have started double cleansing at night, finding the right oil cleanser has been key. Not only is One Love’s cleanser gentle on my skin, but it leaves my skin feeling insanely soft and super clean.” – Beauty Assistant, Nada Abouarrage

One Love Organics Vitamin B Cleansing Oil & Makeup Remover, $42,