New York’s Finest

Ten Big Apple beauty brands to snatch up now.

by Jesse Breeden

Brooklyn Beach Hair

Between You & The Moon This Brooklyn brand’s Sow Your Wild Oats—a gentle, all-natural exfoliating cleanser—delicately removes dead skin cells with oats, milk powder, elderflower and rose while lactic acid provides skin with a deeper detox. Mix the powder with water, cream, yogurt or honey depending on your skin type.

Sow Your Wild Oats, $22,


MAKE Created by Maryam Nassir Zadeh, the chic owner of the eponymous Lower East Side boutique, for one-year-old New York-based beauty brand MAKE, the Celeste e Verde color palette is a set of eight earthy yet bright shades that can be used on eyes, lips, and cheeks.

Celeste e Verde Palette, $40,


Brooklyn Beach Hair Many sprays designed to impart just-out-of-the-surf tresses are drying to the point of damage. This stellar version boasts moisturizing jojoba oil along with natural sea salt for windswept volume.

Brooklyn Beach Hair, $20,


McBride Beauty Known for their sizable pots of 99% natural cream, this brand makes a moisturizer for just about for every skin type. One standout: Vitamins in a Jar, which contains A for cell renewal, B5 for elasticity, C to stimulate collagen and E for its healing properties.

McBride Beauty Vitamins in a Jar, $45,


Isa’s Restoratives Herbalist Isa Brito’s Lilac Rouge is a delicious-smelling, nourishing balm made from organic, responsibly sourced ingredients like macadamia oil, avocado oil, and alkanet root. Bonus points for the chic, retro tin.

Isa’s Restoratives Lilac Rouge Salve, $22,


Common Good Safe for pets, kids, and adults alike, Common Good’s products are as chic as they are effective. The soy candle in lavender, made from just 3 ingredients including 100% pure essential oil, is fresh and light enough to convert even scented candle-phobes.

Common Good Lavender Candle, $25,


MUN Makeup artist Munemi Imai’s No.1 Aknari Nighttime Dream Youth Serum combines organic prickly pear seed oil—which is rich in vitamin E and essential fatty acids‑ with argan and rose oil, for their anti-inflammatory properties. And despite the “nighttime” in its name, it works beautifully by day under makeup.

Mun No.1 Aknari Nighttime Dream youth Serum, $95,


Cold Spring Apothecary Located an hour outside of the city, Cold Spring Apothecary uses only all-natural, steam-distilled essential oils in its products. One standout is their Soft Gel, which gives hair that tousled, second-day Kate Moss look—even if you’ve just stepped out of the shower.

Cold Spring Apothecary Soft Gel, $15,


Soapwalla While some natural deodorants disappoint, this Deodorant Cream really works, utilizing superfine, vegetable-based clays and powders—along with essential oils like tea tree, peppermint, and lavender—to absorb moisture and inhibit odor-causing bacteria.

Soapwalla Deodorant Cream, $14,


S.W Basics This ethically sourced, minimalist line is well suited to even the most sensitive skin. Their Hibiscus Mask brightens and tones wintery skin with detoxifying green clay, soothing lavender and, of course, hibiscus.

S.W Basics Hibiscus Mask, $22,