FASHION

Wear Your Seoul on Your Sleeve

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Logomania is yet again one of the season’s reigning motifs in Seoul, where streetwear is king. But for every brand name emblazoned across models’ backs and chests, there’s also been a slogan. From cheeky to dark, the plethora of messages printed on shirts and jackets this week has offered plenty of food for thought (or, in some cases, just a good laugh). Here, some of biggest statement-making looks of Seoul Fashion Week.

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BNB12 Fall 2016. Photo Courtesy of Hera Seoul Fashion Week.

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Kye Fall 2016. Photo Courtesy of Hera Seoul Fashion Week.

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YCH Fall 2016. Photo Courtesy of Hera Seoul Fashion Week.

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Charm’s Fall 2016. Photo Courtesy of Hera Seoul Fashion Week.

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Munsoo Kwon Fall 2016. Photo Courtesy of Hera Seoul Fashion Week.

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Surreal but Nice Fall 2016. Photo Courtesy of Hera Seoul Fashion Week.