FASHION

Wear Your Seoul on Your Sleeve

Logomania is yet again one of the season’s reigning motifs in Seoul, where streetwear is king. But for every brand name emblazoned across models’ backs and chests, there’s also been a slogan. From cheeky to dark, the plethora of messages printed on shirts and jackets this week has offered plenty of food for thought (or, in some cases, just a good laugh). Here, some of biggest statement-making looks of Seoul Fashion Week.

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BNB12 Fall 2016. Photo Courtesy of Hera Seoul Fashion Week.

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Kye Fall 2016. Photo Courtesy of Hera Seoul Fashion Week.

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YCH Fall 2016. Photo Courtesy of Hera Seoul Fashion Week.

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Charm’s Fall 2016. Photo Courtesy of Hera Seoul Fashion Week.

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Munsoo Kwon Fall 2016. Photo Courtesy of Hera Seoul Fashion Week.

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Surreal but Nice Fall 2016. Photo Courtesy of Hera Seoul Fashion Week.