Among the young and carefree, it used to be that “do-gooders” were once seen as uncool, a naïve minority. But how times have changed! As today’s generation is proving, social activism is both empowering and a requisite of contemporary life. And while posting a message on Facebook or retweeting a hashtag is admirable, deep respect goes out to those who are dedicating their lives to making the world a more positive place. Like, for instance, the Brazilian graffiti artist Panmela Castro, who is raising awareness for domestic violence through her art, or the social media star Poppy Jamie, who hopes to help young people suffering from mental health issues through her new app Happy Not Perfect. They are just a couple of the unconventional do-gooders from all around the world that the supermodel and mega-philanthropist Natalia Vodianova, who is both the cover star and also a kind of contributing editor of our June/July issue, has compiled for this inspiring portfolio.