What does the color blue smell like? According to Giorgio Armani, its olfactory equivalent is a blend of chocolate, incense, and iris. Armani/Privé La Femme Bleue, the designer’s latest fragrance, was inspired by his spring-summer 2011 collection, which was dominated by a slew of navy dresses. Only 1,000 bottles will be sold, each for $600. Does that qualify as demi-couture? (at select Giorgio Armani boutiques and Bergdorf Goodman, New York)

Illustration by Stina Persson