CULTURE

Bird Box Is On Track To Be Netflix’s Most Popular Film Ever

We’re talking millions and millions of views.


New York Special Screening Of The Netflix Film "BIRD BOX"
Bryan Bedder

Ironic, perhaps, that a movie about not being able to see should be viewed by so many, so many times? According to Variety, Netflix’s horror film Bird Box, in which Sandra Bullock plays a mother of two trying to escape from some evil creature that attacks when you see it has been viewed tens of millions of times. The streaming giant is notoriously cagey about ratings, and does not release numerical data about its programs ever. But the Netflix Film Twitter account couldn’t help but brag a little, and posted on Friday, “Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box—best first 7 days ever for a Netflix film!” Variety could not verify this claim, and Netflix declined to comment when asked whether that figure represented the number of accounts that watched a portion or the entire length of the movie.

Bird Box, based on a novel of the same name, is directed by Susanne Bier and co-stars Trevante Rhodes, Sarah Paulson, John Malkovich, Jacki Weaver, Danielle Macdonald, Lil Rel Howery, BD Wong, Tom Hollander, and rapper Machine Gun Kelly (who is credited in the movie as Colson Baker.)

Part of the movie’s popularity is due, no doubt, to the number of memes it spawned on Twitter. There was even a theory circulating online that Netflix was creating Twitter accounts for the sole purpose of “seeding” the website with Bird Box memes, though the video evidence of the fake accounts may itself be somwwhat fake, and people actually like the movie, according to a Detroit Metro Times investigation.

Related: Twitter Can’t Handle Bird Box: The Best Reactions and Memes to the Netflix Movie

2019 Golden Globes: See Nominees Lady Gaga, Nicole Kidman, and More in the Pages of W

Lady Gaga nominated for Best Performance by an Actress in a Motion Picture — Drama. Photograph by Katherine Wolkoff for W Magazine, December 2007.

Bradley Cooper nominated for Best Performance by an Actor in a Motion Picture — Drama and Best Director. Photograph by Tim Walker for W Magazine, February 2015.

Viggo Mortensen nominated for Best Performance by an Actor in a Motion Picture — Musical or Comedy. Photograph by Craig McDean for W Magazine, February 2017.

Emily Blunt nominated for Best Performance by an Actress in a Motion Picture — Musical or Comedy. Photograph by Nigel Shafran for W Magazine, October 2007.

Mahershala Ali nominated for Best Performance by an Actor in a Supporting Role. Photograph by Craig McDean for W Magazine, February 2017.

Nicole Kidman nominated for Best Performance by an Actress in a Motion Picture — Drama. Photograph by Craig McDean for W Magazine, February 2017.

Charlize Theron nominated for Best Performance by an Actress in a Motion Picture — Musical or Comedy. Photograph by Mert and Marcus for W Magazine, May 2015.

Rami Malek nominated for Best Performance by an Actor in a Motion Picture — Drama. Photograph by Mario Sorrenti for W Magazine, October 2016.

Emma Stone nominated for Best Performance by an Actress in a Supporting Role. Photograph by Craig McDean for W Magazine, February 2017.

Sandra Oh nominated for Best Performance by an Actress in a Television Series — Drama. Photograph by Caitlin Cronenberg for W Magazine, September 2016.

Melissa McCarthy nominated for Best Performance by an Actress in a Motion Picture — Drama. Photograph by Mario Sorrenti for W Magazine, February 2012.

Mario Sorrenti

Willem Dafoe nominated for Best Performance by an Actor in a Motion Picture — Drama. Photograph by Caitlin Cronenberg for W Magazine, September 2017.

Julia Roberts nominated for Best Performance by an Actress in a Television Series — Drama. Photograph by Mario Sorrenti for W Magazine, October 2012.

Timothée Chalamet nominated for Best Performance by an Actor in a Supporting Role. Photograph by Juergen Teller for W Magazine, January 2018.

Hugh Grant nominated for Best Performance by an Actor in a Limited Series. Photograph by Ellen Von Unwerth for W Magazine, October 2016.

Amy Adams nominated for Best Performance by an Actress in a Supporting Role and Best Performance by an Actress in a Limited Series. Photograph by Craig McDean for W Magazine, February 2017.

Sam Rockwell nominated for Best Performance by an Actor in a Supporting Role. Photograph by Juergen Teller for W Magazine, January 2018.

Thandie Newton nominated for Best Performance by an Actress in a Supporting Role in a Series or Limited Series. Photograph by Mona Kuhn for W Magazine, August 2016.

Mona Kuhn

Lucas Hedges nominated for Best Performance by an Actor in a Motion Picture — Drama. Photograph by Craig McDean for W Magazine, February 2017.

Claire Foy nominated for Best Performance by an Actress in a Supporting Role. Photograph by Alasdair McLellan for W Magazine, July 2017.

Adam Driver nominated for Best Performance by an Actor in a Supporting Role. Photograph by Craig McDean for W Magazine, February 2017.

Alison Brie nominated for Best Performance by an Actress in a Television Series — Musical or Comedy. Photograph by Paul Jasmin for W Magazine, March 2015.

JASMIN PAUL

Keri Russell nominated for Best Performance by an Actress in a Television Series — Drama. Photograph by Alasdair McLellan for W Magazine, August 2017.

Alasdair McLellan
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