Chloë Grace Moretz is letting her disappointment with the advertising campaign for her new movie Red Shoes and the Seven Dwarfs be known. With marketing materials making their way around the Cannes Film Festival last month, the animated film promoted itself as a family comedy that retells the Snow White narrative with the tagline: “What if Snow White was no longer beautiful and the 7 Dwarfs not so short?”
The narrative itself is already a bit questionable — a central plot element is a pair of shoes that transforms a princess from being curvy to being traditional Disney Princess-like thin — but the poster for the film displayed at the festival didn’t help alleviate the controversy. It shows the princess at two different weights, with the implication that being thinner is considered more “beautiful.”
Now, Moretz, who voices the princess in the English version, is speaking out about her disapproval the poster, clarifying that she was not informed of the film’s marketing strategy ahead of time. “I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn’t approved by me or my team,” she tweeted. “Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety. The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control.”
Plus-size model Tess Holliday was one of the first people to blast the campaign on social media, expressing bewilderment at the campaign being approved in the first place.
The South Korea–based animation studio that produced the film, Lucas, has since issued a statement to announce that it has “terminated” the campaign and “wishes to apologize.” In a statement to Entertainment Weekly, one of the film’s producers explained that the film “carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty” and that the members of the team “sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused.”
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Chloe Grace Moretz at the premiere of The Amityville Horror in Los Angeles, California, April 2005.
Chloë Grace Moretz at the premiere of Charlotte’s Web in Los Angeles, California, December 2006.
Chloë Grace Moretz at the premiere of Big Momma’s House 2 in Hollywood, California, January 2006.
Chloë Grace Moretz at the premiere of 500 Days of Summer in Hollywood, California, June 2009.
Chloë Grace Moretz at the premiere of Harry Potter and the Deathly Hallows in London, England, November 2010.
Chloë Grace Moretz at the Veuve Clicquot polo match in Midhurst, England, July 2011.
Chloë Grace Moretz at the CFDA/Vogue Fashion Fund awards in New York, New York, November 2011.
Chloë Grace Moretz in Saint Laurent at the Metropolitan Opera premiere of Manon in New York, New York, March 2012.
Chloë Grace Moretz in McQ Alexander McQueen at the premiere of Dark Shadows in London, England, May 2012.
Chloë Grace Moretz in Viktor & Rolf at a photocall for Kick Ass 2 in London, England, August 2013.
Chloë Grace Moretz in Valentino at the premiere of Carrie in Los Angeles, California, October 2013.
Chloë Grace Moretz in Christian Dior at the premiere of The Equalizer at the Toronto International Film Festival in Toronto, Canada, September 2014.
Chloë Grace Moretz in Chanel at the photocall for The Clouds of Sils Maria in Cannes, France, May 2014.
Chloë Grace Moretz in Chanel at the premiere of The Clouds of Sils Maria in Cannes, France, May 2014.
Chloë Grace Moretz in Miu Miu at the 87th annual Academy Awards in Hollywood, California, February 2015.
Chloë Grace Moretz in Alexander McQueen at the Vanity Fair Oscar Party in Beverly Hills, California, February 2015.
Chloë Grace Moretz at the Coach Spring 2016 show in New York, New York, September 2015.
Chloë Grace Moretz in Coach for the Prom 2016 party during Paris Fashion Week in Paris, France, March 2016.
Chloë Grace Moretz in Coach at the Metropolitan Museum of Art Costume Institute Gala for ‘Manus x Machina’ in New York, New York, May 2016.
Chloë Grace Moretz in Coach at the Coach summer party in New York, New York, June 2016.
Chloë Grace Moretz in Proenza Schouler at the Trailblazer Honors in New York, New York, June 2016.
Chloë Grace Moretz in Alexander McQueen at the Deauville American Film Festival in Deauville, France, September 2016.
Chloë Grace Moretz in Coach at Coach 1941 Spring 2017 in New York, New York, September 2016.
Moretz matched her eyeliner to the floral print of her dress at the Cartier Fifth Avenue Mansion Reopening Party at Cartier Mansion on September 7, 2016.
At the TrevorLIVE Los Angeles 2016 fundraiser at The Beverly Hilton Hotel on December 4, 2016, Moretz opted for a rocker vibe in a floral suit with shaggy bangs.
Moretz attended the ‘Brain On Fire’ Premiere during the 2016 Toronto International Film Festival wearing a sunny Miu Miu dress.
Chloe Grace Moretz attended the 2017 CFDA Fashion Awards Cocktail Hour at Hammerstein Ballroom on June 5, 2017 wearing Coach.
The following day, the actress attended the Coach and Friends of the High Line Summer Party at High Line on June 6, 2017 in New York City.