Creed All About It

Creed, the fragrance house for royalty on both sides of the Atlantic (Prince Charles on the Brit end, First Lady Michelle Obama here), is finally opening a U.S. store. The privately owned French brand, which...


The company’s third flagship (the others are in Paris and Dubai) will have an all-white interior done up in rare Greek thassos marble, which has no veins. Customers will be able to purchase the complete Creed lineup—including the best-selling Green Irish Tweed and Millésime Imperial—as well as exclusive reintroductions from the archives. The first is Windsor for Men, a fragrance created for King Edward VIII just before he abdicated the throne. As for Mrs. Obama, her scent of choice is the intense floral Love in White. “We call it the White House fragrance because Laura Bush also wore it,” said Saujet. “Maybe she left her bottle there.”

Creed fragrance, store: Courtesy of Creed