Donna Karan dresses both ladies of luxury (with her Collection line) and bridge shoppers (with DKNY). This July the designer is hoping to capture yet another tier of customers with her new line, DKNYC. While the fashionable, urban collection (priced from $49 to $349) will be sold on better-priced floors at Macy’s, Bloomingdale’s, Lord & Taylor and Dillard’s, the designer stresses that it’s no watered-down version of DKNY. “It caters to a different market,” she told WWD. “There may be an overlap, but interestingly, I find the Collection and the DKNY customer morphing into one sometimes. I don’t think that’s as much the case for DKNYC.”

Photo: Fairchild Fashion Group