CULTURE

Exclusive Music Video Premiere: “Start a Party” With Rae Sremmurd

A raucous video fit for an album that gets increasingly “turnt up.”


Photo by Gunner Stahl. Produced by Biel Parklee.

What are the key elements of a good party, according to the hip-hop duo Rae Sremmurd? “You need a higher ratio of women to guys. Alcohol. Balloons. And beer pong. Beer pong is life,” Aaquil “Slim Jxmmi” Brown told W before the release of his new album with brother Khalif “Swae Lee.”

Rae Sremmurd

Photo by Gunner Stahl. Produced by Biel Parklee.
Photo by Gunner Stahl. Produced by Biel Parklee.
Photo by Gunner Stahl. Produced by Biel Parklee.
Photo by Gunner Stahl. Produced by Biel Parklee.
Photo by Gunner Stahl. Produced by Biel Parklee.
Photo by Gunner Stahl. Produced by Biel Parklee.
Photo by Gunner Stahl. Produced by Biel Parklee.
Photo by Gunner Stahl. Produced by Biel Parklee.
Photo by Gunner Stahl. Produced by Biel Parklee.
Photo by Gunner Stahl. Produced by Biel Parklee.
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It is fitting that “Start a Party” is the first track on an album that gets increasingly “turnt up” as it goes on. The single is self-explanatory: “Tell a friend to tell somebody / We about to start the party.” And in case you didn’t believe that the party was “lit,” in the video the brothers have a fire dancer, fireworks, and a fire pit to prove it.

Get things started with the “Start a Party” video, below.

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