Gigi Hadid’s Maybelline Collection Is Out Now, and It Answers Beauty Questions We Didn’t Know We Had
How to get East Coast Glam and that West Coast Glow.
Maybelline just released their limited edition collection with Gigi Hadid. The one Bella Hadid was so excited about. The theme behind the collection is based on geography, for some reason (that’s not how makeup works?), but ultimately, if Maybelline’s assumption is that I want my face to look like Gigi Hadid’s face for $14.99 per product, then they are correct.
East Coast Glam (three lipsticks with matching lip liners, a tinted primer, liquid strobe, liquid eyeliner, mascara, two eye contour palettes and an eye contour brush) is “the ultimate representation of New York and cosmopolitan glam,” which, sure. It is also inspired by “SoHo, Gigi’s favorite neighborhood.” Okay. The palette is designed to help a city woman such as myself go from “sharp in her morning meetings to feeling sexy and city chic at night.” No complaints there.
West Coast Glow (three lipsticks with matching lip liners, a tinted primer, liquid strobe, gel eyeliner, two eyeshadow palettes, mascara, and eyeshadow brush) will also take a gal “effortlessly” from day to night, but has a more “laid-back, beachy feel.” It’s inspired by California, because Gigi is from California. I am also from California (we have so much in common), and I can confirm: laid-back makeup is all the rage. If my eyeliner is not laid-back, then I am not either.
The Jetsetter Palette is, per the press release, “the secret to looking selfie-ready after a long day of traveling.” So glad I’m always going to be selfie-ready, no matter where I am on Earth. I’d hate to be caught unawares by a selfie. This palette comes in a “slim compacts,” which is good for Gigi because she is the “ultimate world traveler.”
The entire collection is now available on Maybelline.com, and will be in Ulta stores on November 5.
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Gigi Hadid is seen in SoHo on October 9, 2017 in New York City. (Photo by Gotham/GC Images)
Tracee Ellis Ross attends the Schiaparelli Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 3, 2017 in Paris, France. (Photo by Bertrand Rindoff Petroff/Getty Images)
Tilda Swinton promotes Doctor Strange at Ritz Carlton on 13th October, 2016 in Hongkong, China.(Photo by TPG/Getty Images)
Kate Mara attends Noon By Noor September 2017, New York Fashion Week: The Shows at Gallery 3, Skylight Clarkson Sq on September 7, 2017 in New York City. (Photo by John Lamparski/WireImage)
Rihanna attends Fenty Beauty by Rihanna Launch on September 7, 2017 in the Brooklyn borough of New York City, New York. (Photo by Steven Ferdman/Patrick McMullan via Getty Images)
Doutzen Kroes attends the Tiffany & Co. 2017 Blue Book Collection Gala at St. Ann’s Warehouse on April 21, 2017 in New York City. (Photo by J. Kempin/Getty Images)
Kristen Stewart attends the 54th New York Film Festival – “Billy Lynn’s Long Halftime Walk” Special World Premiere Presentation at AMC Lincoln Square Theater on October 14, 2016 in New York City. (Photo by Jared Siskin/Patrick McMullan via Getty Images)
Hailey Baldwin is seen arriving at Elie Saab fashion show during the Paris Fashion Week Womenswear Fall/Winter 2017/2018 on March 4, 2017 in Paris, France. (Photo by Jacopo Raule/GC Images)
Jamie King attends 5th Annual Moms +SocialGood event at AXA Event & Production Center on May 4, 2017 in New York City. (Photo by Slaven Vlasic/Getty Images)
Zendaya arrives at the Los Angeles Premiere “Spider-Man: Homecoming” at TCL Chinese Theatre on June 28, 2017 in Hollywood, California. (Photo by Jon Kopaloff/FilmMagic)
Blake Lively seen out in Manhattan on April 21, 2017 in New York, New York. (Photo by Josiah Kamau/BuzzFoto via Getty Images)
Amy Adams attends TimesTalks to discuss “Arrival” at Merkin Concert Hall on November 9, 2016 in New York City. (Photo by Nicholas Hunt/Getty Images)
Adwoa Aboah attends Vogue Foundation Dinner during Paris Fashion Week as part of Haute Couture Fall/Winter 2017-2018 at Musee Galliera on July 4, 2017 in Paris, France. (Photo by Marc Piasecki/WireImage)
Laura Dern attends the Sundance Premiere of FOX Searchlights’ “Wilson” at Eccles Center Theatre on January 22, 2017 in Park City, Utah. (Photo by Todd Williamson/Getty Images for Fox Searchlight Pictures)
Aubrey Plaza attends the FX Starwalk at the 2017 Winter TCA Tour at Langham Hotel on January 12, 2017 in Pasadena, California. (Photo by Paul Archuleta/FilmMagic)
Zoey Deutch attends Max Mara and Vanity Fair’s celebration of Women In Film’s Face of the Future Award recipient, Zoey Deutch at Chateau Marmont on June 12, 2017 in Los Angeles, California. (Photo by Jason LaVeris/FilmMagic)
Adriana Lima is seen in Midtown on September 20, 2017 in New York City. (Photo by Gotham/GC Images)
Allison Williams arrives at “Get Out” garden party in support of the home entertainment release on May 9, 2017 in Universal City, California (Photo by Rodin Eckenroth/Getty Images for Universal Home Entertainment)
Jennifer Lopez is seen in Midtown on September 26, 2017 in New York City. (Photo by Raymond Hall/GC Images)
Ashley Graham attends the Lane Bryant and Ashley Graham celebrate the launch of her new book “A New Model” at Indochine on May 11, 2017 in New York City. (Photo by Bryan Bedder/Getty Images for Lane Bryant)
Bella Hadid is seen in SoHo on September 13, 2017 in New York City. (Photo by Gotham/GC Images)
Karlie Kloss is seen on September 12, 2017 in New York City. (Photo by Pressphotobank/Bauer-Griffin/GC Images)