H&M Celebrates Conscious Commerce

With a Times Square pop-up shop.

Jason Sudeikis and Olivia Wilde

What: A dinner celebrating the launch of the H&M Conscious Exclusive Collection and the opening of the Conscious Pop-Up Store.

When: Tuesday, April 14th

Where: Café Clover in New York City

Who: Olivia Wilde and Barbara Burchfield of Conscious Commerce—an initiative that promotes being thoughtful about shopping—ate farm-to-table organic food with Dakota Fanning, Jason Sudeikis, Maggie Gyllenhaal, Rosario Dawson, Lauren Bush Lauren, and more.

Why: Sustainable and ethical style is the future of fashion, so why not start embracing it now?

Photos: H&M Celebrates Conscious Commerce

Jason Sudeikis and Olivia Wilde. Photo by

Lauren Bush Lauren. Photo by

Maggie Gyllenhaal and Dakota Fanning. Photo by

Chelsea Leyland. Photo by