NYFW

Hunter Schafer Loves All the Euphoria Makeup at Fashion Week

"Its about having fun and expressing yourself and not giving a shit.


Matteo Prandoni/BFA.com

While we are only one city into the Spring 2020 fashion season, a few trends have already emerged from New York Fashion Week. Polka dots, for one, seem to be having a moment, as are short shorts and corsets. But if one trend stood above the rest, it was undoubtedly wild, artistic, over-the-top eye makeup, as inspired by HBO’s Euphoria. Clouds painted on eyelids? Rhinestone eyeliner? Glitter, glitter, and more glitter? Yep, it was all there—and it officially has a stamp of approval from one of the show’s stars, as well.

“It’s everywhere!” said Hunter Schafer, who plays Jules, lover of wild eyeliner, on the show. “It’s cool to see how people are interpreting it. People are doing a beautiful job, and its about having fun and expressing yourself and not giving a shit. There’s been some nice versions of it.”

The 19 year old was enjoying a bit of a respite from the craziness of the week at a private lunch to celebrate Etro’s new Pegaso Bag, which also brought out Suki Waterhouse, Nina Agdal, Halima Aden, and Elsa Hosk. For the occasion, Schafer was dressed in a cool tweed blazer from the brand—”I think they got my taste. I love a good yellow,” she noted—and, notably, a completely makeup free face. “I don’t really wear makeup, unless someone else is doing it,” she explained.

If Euphoria-inspired makeup was the biggest trend of the week, then the second biggest trend was the cast itself, with just about every actor, including Zendaya, Sydney Sweeney, and Barbie Ferrera, making the rounds. “Just about everyone is here,” Schafer said. “There are quite a few of us here. I still need to see Angus [Cloud]. I’ll track him down.” Naturally, the biggest reunion spot had been at Zendaya’s Tommy Hilfiger show on Sunday night. “It was beautiful,” Schafer said, citing it as the highlight of her week. “I had seen some stuff at fittings, but I was not expecting the massive thing that it was.”

The actress is no stranger to such massive things when it comes to fashion shows, having worked as a runway model for several years. While that role requires running around to castings, fittings, and, yes, makeup all day, Schafer was enjoying her newfound role on the sidelines, which allowed for such breaks as, say, a luxurious Etro lunch in the middle of the day. “It’s nice to be attending shows instead of walking them,” she said. “It’s much less stressful when you don’t have to worry about a walk or anything. Not to shade anything! It feels good to be observing rather than in the middle of it all.”

Related: Hunter Schafer, Model Turned Euphoria Star, on Her Bond With Zendaya and Her Future in Fashion

Euphoria‘s 10 Boldest Beauty Looks

Dubbed “sad clown” makeup by Davy—and the internet—Rue’s shimmering under-eye makeup is a recurring theme, challenging the notion of how addicts are depicted on screen.

Courtesy of HBO.

Dreamy, technicolor makeup has been Jules’ calling card all season: from minimalist clouds to neon liner she is the most experimental on the show, but this painterly approach is some of Davy’s finest work.

Courtesy of Doniella Davy.

As Alabama Whitman from True Romance, Cassie departs from her typical look of softly touseled waves, sultry shadow, and pink lips in lieu of a glittery aqua eye and red-orange lip.

Courtesy of Doniella Davy.

Maddie’s laser-precise eyeliner is think-piece worthy in and of itself, but this cotton candy shadow accented with rhinestones is the perfect blend of bitter and sweet.

Courtesy of Doniella Davy.

Jules makeup prominently features bright pops of pink throughout Season 1, but her almost red-rimmed eyes, black accents and magenta extensions in Episode 7 veer away from the softer tones earlier on.

Courtesy of HBO.

Upside down crosses, blood-red eyes, and boldly lined lips make Kat’s take on the vengeful spree killer come to life.

Courtesy of Doniella Davy.

While Iris “Easy” Steensma may seem like a questionable costume, there is no denying the impact of Maddie’s glitter-encrusted eyes and a glossy red lip, not to mention the parallels between the two characters.

Courtesy of Doniella Davy.

While Kat’s neon green shadow gets a lot of attention, her grungey purple lipstick, brown shadow and Ghost World-inspired hair shouldn’t be overlooked.

Courtesy of HBO.

Doing Claire Danes justice, Jules’ graphic, gilded eye with hand-applied foil and rose gold accents elevate her angelic costume to new heights.

Courtesy of Doniella Davy.

Bringing some levity to Episode 6, zoom in to see Maude Apatow’s colorful nails inspired by the painter.

Courtesy of Doniella Davy.
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