The first time we saw Jacob Elordi with a Fendi Baguette bag we just assumed he was carrying it for his alleged gal pal, Zendaya. "Cute," we thought. Then we noticed that Elordi kept wearing it again and again and again. At this point, he's been spotted toting the bag in public more times than he's been seen with his Euphoria co-star. Elordi and his purse have been photographed picking up coffee, going to Broadway shows, shopping for books at the Strand and checking out flea markets. He seems to love it even more than Timothée Chalamet loves that Prada jacket he's almost always in now.
The Fendi Baguette, of course, holds a special place in fashion history. Along with Dior's Lady Dior bag, it's credited with pioneering the It bag trend of the late '90s. While the Lady Dior has Princess Diana to thank for its popularity, the Baguette owes its status to another distinctly '90s fashion icon: Carrie Bradshaw.
Early in Sex and the City's run, the Italian luxury house leant the small underarm bag to the show's wardrobe department. Bradshaw then carried multiple versions throughout the show, and viewers rushed to get their own. The phenomenon proved SatC's status as a fashion powerhouse, and led to other brands vying to get their wares on Carrie's back. Sarah Jessica Parker also kept a few of her own in her personal closet, and the bag even made an appearance in The CW's short-lived spinoff The Carrie Diaries.
Though the Bradshaw effect helped launch the bag to It status, its fetching design did the real work. The baguette's size and simple but distinct shape meant it worked for day or night. And the fact that Fendi produced countless colors, special editions, and novel materials only heightened the hysteria. A coffee table book was even published to celebrate the bag's 15th anniversary.
Back then, the bag rarely crossed the gender divide, but last summer Fendi decided to revamp it for gentlemen, slightly tweaking it as an alternative to hypebeast-approved belt and strap bags.
While red carpet looks that break fashion's gender barrier have received most of the attention, it's interesting to see a more subtle version play out on the street — and in paparazzi shots.