In an announcement Friday, Scott, the Los Angeles-based designer behind both Moschino and his eponymous label, unveiled a new capsule collaboration with the shearling boot brand; the eight styles, ranging in price from $90 to $1,195, is slated to debut September 13. (Ugg is also set to debut a collaboration with 3.1 Phillip Lim in October; previously, the brand released a capsule collection with Jimmy Choo.) The designs include a black boot embroidered with crystal and bead flowers, a camel-colored boot with flames licking the ankles (a wearable answer to the fire emoji), and brown boots with “Ugg” embroidered on one and “Life” on the other in a gothic typeface.
Friday's announcement was the most recent in quite a big week for Scott: He rang in his 42nd birthday on Tuesday, and then, also on Friday, he released the Moschino collaboration with Sephora.
Scott told WWD he first tried Uggs while staying at Waikiki on Hawaii’s Oahu and fell in love with their look, whether paired with pants or shorts. “It’s not known for men to wear them so much here,” he explained, “even though they are surfer-dude footwear.” Apparently, the boots reminded him of Los Angeles and Malibu in the early-’00s—“That was my first impression, of Kate Hudson and Britney Spears wearing them,” he said. (Certainly not Paris Hilton.) “There’s a sense of nostalgia for that era right now.” Ugg boots, best paired with your finest going-out top.
The self-professed “undercover Ugg fan” happened to stumble into the Ugg store at Los Angeles’s The Grove shopping center and decided then and there, “I’m going to do this. I don’t care what people say,” he recalled. His assistant reached out to Ugg, and found the SoCal-based brand already had its eye on Scott. Turns out, the undercover fandom was mutual. Plus, there’s a utilitarian leaning to Scott’s collaboration: “They are so cozy,” he said.
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