Joe Alwyn Is the New Face of Prada’s Spring 2018 “Ascension” Campaign

The photos were shot in Milan by Willy Vanderperre.

Prada Menswear SS18 Advertising Campaign_Ascension.jpg
Courtesy of Prada

If Taylor Swift says Joe Alwyn is gorgeous, then Joe Alwyn is gorgeous. Turns out Miuccia Prada aggress. Prada has tapped Swift’s British actor beau to be the face of their upcoming Spring 2018 “Ascension” campaign.

WWD reports that the campaign was shot on the roof of Osservatorio, the Italian designer’s exhibition space, which is located inside Milan’s Galleria Vittorio Emanuele II shopping mall. In photos shot by Belgian photographer Willy Vanderperre for the campaign, a stoic Alwyn climbs on the building’s curved roof and gives classic Prada boy vibes with his combed-down blond hair, pouty expression, and impeccable styling, wearing a blue pinstriped button-down shirt, a mechanic-inspired jacket, and an oversize fanny pack. According to WWD, in these and other images from the campaign, Alwyn stars as something of a “contemporary hero of graphic novels,” as the models did in Prada’s Spring 2018 menswear show in June.

Alwyn made his film debut as the lead in Billy Lynn’s Long Halftime Walk in 2016, just one year after graduating from London’s Central School of Speech and Drama. Since then, he has appeared in The Sense of an Ending, and has several more high-profile gigs in the works for 2018: He’s scheduled to appear in Mary Queen of Scots alongside Margot Robbie and Saoirse Ronan, Boy Erased across from Nicole Kidman and Russell Crowe, and The Favourite with Emma Stone, who may have been the one who introduced Alwyn and Swift last year.

The 26-year-old has been dating the pop star for about a year and is already the probable subject of not one but two of her new songs. Although the pair has kept things way under the radar since the very beginning of their romance and have only been spotted out together a handful of times, they are “very happy together,” according to People. As a source told the magazine earlier this year, “[Taylor’s] decision to keep her relationship with Joe quiet is making her happy. They have been getting to know each other slowly without any pressure.”

Related: Taylor Swift Raps About Her Cats And Probably Joe Alwyn On New Single “Gorgeous”

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