Kim Kardashian


Kim Kardashian is many things: a mom, businesswoman, and a designer in her own right. Now, thanks to everyone's favorite makeup artist Pat McGrath, she can add the title of "muse" to her ever-growing resume.

To coincide with the launch of her latest seven-piece Dark Star 006 eye kit, the makeup artist (who has been responsible for dozens of runways) shared a video on Instagram teasing "Someone Is Coming." Considering McGrath is casually BFFs with most pop culture figureheads (including Rihanna and the Hadids), the roster of possibilities was long. The industry has been left guessing for the better part of a week about who it could be, until McGrath revealed on Monday afternoon that her new muse is none other than Kim Kardashian.

E! News was the first to share an extended version of McGrath's initial video, which features Kardashian rubbing her McGrath-bedazzled face. This is hardly Kardashian's first time as the face of a major makeup brand. She has her own Kardashian Beauty line and a Charlotte Tilbury lipstick named after her—and in the video she looks like the pro we all know she is.

Update: The full video, complete with a Kanye West soundtrack, has been released on McGrath's Instagram:

McGrath is the genius behind some of the most sought-after makeup kits on the planet, and her products are constantly shown off by her famous friends. Remember Rihanna's lips for our September cover? That was McGrath's doing. Blue-hued Dark Star 006 is the third sparkly product kit out of the house of McGrath (after red-tinged Lush 004 and gold-gilded Metalmorphosis 005), and the first to have a famous face attached to it.

The kit comes out on April 11.

Watch Kim Kardashian take W's Screen Test:

Related: Pat McGrath on Creating Rihanna’s Regal Beauty for W’s September Cover