If 2016 was the year of realizing things, 2017 is the year of cashing in on those realizations. At least, that's the case for Kylie Jenner, who might be having the best-ever year. Not only does the reality TV star turned beauty mogul have her own recently launched show, Life With Kylie, she has a full-on cosmetics empire as well. Just two months after Jenner landed on this year's Forbes list of the 100 highest paid celebrities — as the youngest entry, no less — her company Kylie Cosmetics is being predicted to be a $1 billion company. Not bad for a 19-year-old, let alone someone who's existence has been chalked up to be being famous for doing nothing by Kardashian-Jenner detractors.
In just 18 months, Kylie Cosmetics has pulled in $420 million in retail sales, WWD notes, and is reportedly on track to rake in $1 billion by 2022. To put that into perspective, it took the ultra-luxurious Tom Ford beauty brand a decade to reach $500 million and, as WWD points out, that milestone was one of the fastest for parent company Estée Lauder Cos. Inc. Jenner meanwhile only launched Kylie Cosmetics back in November of 2015 with three lip kit colors that immediately sold out.
Of course it helps that Jenner launched her company when she already had a following. At present, Kylie has a whopping 96.4 million Instagram followers and another 22.4 million on Twitter. Also, over the past year, she's combined forces with two of her sisters, Kim and Khloe, on hit collaborations for Kylie Cosmetics that sold out within minutes.
Still, as successful as Kylie Cosmetics is, it hasn't been without controversy. Last fall, Jenner was accused of plagiarism by makeup artist Vlada Haggerty over a Guy Bourdin-inspired image, a lawsuit which she eventually settled according to Haggerty. Plus, Kylie Cosmetics has gone through its fair share of growing pains, such as sending out empty Kylighters and faulty lip gloss brushes, all of which quickly spread across social media. But judging by the company's reported revenue those hiccups haven't been enough to dissuade her fans from shelling out for new products. Considering her company could become worth $1 billion by the time she's 25, she really could live out her dream of dropping off the grid at 30 and raising her own chickens on a farm.
Here Are the Real Heroes of the Kardashian Jenner Family Empire: