Calvin Klein's underwear ads are legendary (Marky Mark, "Nothing gets between me and my Calvins," et al.) So, it only makes sense that for its newest campaign, the brand tapped an actual living legend: Lauren Hutton.
It's a big change from the traditional Calvin Klein models, which tends to err on the young, pop-culture facing side of fashion--the more recent campaigns have featured Kendall Jenner and a shirtless Justin Bieber--but certainly a welcome one. Also welcome? The force behind the lens, none other than Sofia Coppola, who hand-selected Hutton for the campaign.
The Coppola-directed campaign video, which was released today, features six additional women who were also hand-picked by Coppola: Kirsten Dunst, Rashida Jones, Laura Harrier, Maya Thurman-Hawke (yes, daughter of Uma and Ethan), Nathalie Love, and Anna Sui's niece, Chase Sui Wonders.
Clocking in at just over a minute, the black-and-white video shows each of the women dreamily lounging in their underwear, occasionally throwing a smile towards the camera. Hutton, of course, steals the show, appearing at the very end of the clip, clad in an oversized polka-dot button down, open over a white bra. She's laying on an unmade bed, preening, before she grins directly to camera, exposing that famous gap tooth, before the label's new tagline is whispered by an unseen mouth: "Calvin Klein, or nothing at all.”
Hutton is making a bit of a fashion comeback, seemingly on her own terms, as of late. The supermodel walked in Bottega Veneta's Spring 2017 show back in September, leading the finale arm-in-arm with Gigi Hadid and carrying the brand's new "Lauren" bag, an update on the archival clutch worn by her character in American Gigolo. Hutton also stars in the house's ad campaign, which serves as a celebration of its 50th anniversary. She also recently appeared in an editorial for LOVE alongside Irina Shayk, Dree Hemingway, and, yes, Kendall Jenner.
Hutton's new underwear gig comes off the heels of the Fall 2017 runway season that included models of every age at a number of shows, including Dries van Noten, Simone Rocha, and Creatures of the Wind. Here's hoping the trend is here to stay.
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