The latest trend in eye makeup: long-term benefits. The lab coats at Line N Grow have mixed a cocktail of lash-strengthening ingredients—including aloe leaf extract, sodium hyaluronate, and rosemary—with five different pigments to create Line N Grow Lash Lengthening Tinted Eye Liner (; $40). L.A. eyebrow queen Anastasia Soare, meanwhile, has packed her new Anastasia Beverly Hills Illumin8 Complex Eye Shadow Palettes (at Sephora; $40) with such skin-smoothing ingredients as brown algae, macadamia derivative, and vitamins A, B, C, E, and F. All that, yet they still feel light as air on lids.