DREAM LOVER

Mariah Carey Is Reportedly Launching a Beauty Line

With brick-and-mortar stores, too.


Theo Wargo/Getty Images

Mariah Carey, it seems, is finally ready to give her fans all they want for Christmas. The singer, along with manager Stella Bulochnikov (you might recognize her from Carey’s eight-part series, [Mariah’s World, on E!](https://www.wmagazine.com/story/mariah-carey-might-be-the-realest-reality-tv-star-ever)) is reportedly launching a beauty brand. The duo plan to jump in headfirst, opening brick-and-mortar retail locations, too, Page Six reports.

“Mariah and Stella are opening a business together, their own beauty company that they hope will feature their own products of makeup, skin care, and fragrances,” a source revealed to the publication. “They plan on opening a brick-and-mortar store in Beverly Hills and have been secretly looking at a number of retail spaces with a plan to unveil it this holiday season or next year by the latest.”

This is not Carey’s first foray into cosmetics, as the singer launched a capsule collection in collaboration with beauty giant M.A.C. during the last holiday season. M.A.C.’s collection featured 23 products — named after her favorite songs — ranging from lipstick to eyeshadow, liquid liner, lip pencils, and all the powders you could ever dream of. It even featured a set of faux lashes that had fans looking like the diva herself. Little did the world know that she was just dipping her toe into the industry, only to come back later full force. Carey does not do much without subtlety or dedication.

In November 2016, Carey had previously revealed to Allure details about the collection: “The color palette is a range of pinks, lots of gold and corals along with deeper tones, too. I put a lot of what I like, because I know these colors really work. I’m a beauty-school dropout, but I learned some things. I chose the shades and products that I would wear not necessarily just for stage. You can definitely wear it all in your regular life.” So here’s hoping her full solo line boasts the same morning, noon, and night repertoire.

No other information has been released about Carey’s alleged new line, but the singer knows her way around a glam room, so the hopes are high. Perhaps a matching album will follow?

Related: Mariah Carey Might Be the Realest Reality TV Star, Ever

See What’s Trending in W Video:

25 Reasons Why We’re So Obsessed With Mariah Carey’s Style

Mariah Carey attends the 33rd Annual Grammy Awards circa 1991 in New York City wearing a little black dress with rhinestone trim and long diamond earrings.

Images Press/Getty Images

Mariah Carey attends the 19th Annual American Music Awards on January 27, 1992 at the Shrine Auditorium in Los Angeles, California wearing a sequin dress and shimmering tights.

Ron Galella, Ltd./Getty Images

Mariah Carey wears a black slit skirt paired with a black bandeau crop top out in New York City, a look she paired with simple strappy heels.

KMazur/Getty Images

Mariah Carey was the queen of a good pair of jeans. Here, she sits in the recording studio in a worn pair of Levi’s and a button-up sweater.

Getty Images

Singer Mariah Carey attends the Fall 1994 Fashion Week: Calvin Klein Fashion Show on April 13, 1994 at Bryan Park in New York City in a classic ’90s “Clueless” look.

Ron Galella, Ltd./Getty Images

Singer Mariah Carey attends the 23rd Annual American Music Awards on January 29, 1996 at the Shrine Auditorium in Los Angeles, California wearing leather pants.

Ron Galella, Ltd./Getty Images

Singer Mariah Carey attends the “Seven Years in Tibet” Century City Premiere on October 6, 1997 at the Cineplex Odeon Century Plaza Cinemas in Century City, California.

Ron Galella, Ltd./Getty Images

Singer Mariah Carey attends Sean Combs’ Party to Celebrate the Grand Opening of Justin’s Bar & Restaurant on September 30, 1997 in New York City.

Ron Galella, Ltd./Getty Images

Mariah Carey lets her curly hair down and wears a shimmering gold dress for a night out at the Beacon Theatre in New York City in 1998.

KMazur/Getty Images

Mariah Carey poses in a pink Chanel houndstooth two-piece with a small dog at a Chanel-hosted lunch at Lincoln Center in New York in 2000.

Rose Hartman/Getty Images

Karl Lagerfeld poses with Mariah Carey circa 2000. The singer wears a mesh little black dress and the two perfectly match, making us realize they’re actually quite similar.

Rose Hartman/Getty Images

Mariah Carey wears a sequin butterfly bustier to the ‘VH-1 Divas 2000: A Tribute To Diana Ross’ at Madison Square Garden in New York City.

Evan Agostini/Getty Images

Mariah Carey wears a pink slip dress to receive her award at the The 6th Annual Blockbuster Awards in the Shrine Auditorium in Los Angeles, California.

Gregg DeGuire/Getty Images

Singer Mariah Carey poses for paparazzi photographers July 11, 2001 wearing a “Delicious” tank top as she leaves the Mandarin Oriental Hotel in Knightsbridge, London.

Getty Images

Mariah Carey wears a crochet bustier crop top and a maxi denim skirt to the The 17th Annual Soul Train Music Awards in Los Angeles.

Jeffrey Mayer/Getty Images

Mariah Carey attends a party to promote her new single “Loverboy” and new album “Glitter” in London wearing a bandana top, denim separates, and a “Glitter” belt.

UK Press/Getty Images

Mariah Carey poses in a denim mini skirt, “Glitter” tank top, and sunglasses while holding a pink boom box on tour promoting her new album.

RJ Capak/Getty Images

Mariah Carey steps out in a pink Juicy Couture velour jumpsuit top, which she paired with jeans, sunglasses, and a rhinestone belt to sign autographs.

Ferdaus Shamim/Getty Images

Mariah Carey arrives in London wearing a “Honey B. Fly” pink top, denim separates, a diamond chain necklace, and an “Automatic princess” diamond chain belt.

Stuart Mostyn/Getty Images

Mariah Carey attended her album launch and birthday party at Tantra in London, Great Britain wearing a fur-trimmed white shawl, a white maxi dress, and lots of jewels.

Ferdaus Shamim/Getty Images

Mariah Carey steps out to walk her dog in New York City wearing high heels, a yellow bandage dress, and sunglasses. Is this her version of casual?

James Devaney

Singer Mariah Carey throws the ceremonial first pitch before Japanese professional baseball match between Yomiuri Giants and Rakuten Golden Eagles at Tokyo Dome on May 28, 2008 in Tokyo, Japan.

Koichi Kamoshida/Getty Images

Singer Mariah Carey leaves MTV Studios July 22, 2008 in New York City wearing a rainbow mini skirt and diamond belt and a blue button-up shirt.

James Devaney/Getty Images

Mariah Carey didn’t even let a broken arm get in the way of her glamour. Here she is seen leaving the Ritz-Carlton on July 12, 2013 in New York City with a bedazzled sling.

James Devaney/Getty Images

Mariah Carey didn’t even let a broken arm get in the way of her glamour. Here she is at “The Butler” New York Premiere in a studded sling.

Daniel Zuchnik
1/25