FASHION

Mowalola Ogunlesi’s Designs Are Inspired By Sexy Lagos Petrol Heads

Kanye West is a fan.


“Whenever I’m there, I always make sure I’m looking outside and watching the history,” the designer Mowalola Ogunlesi says of her native Lagos, whose stylish ebb and flow was very much the driving force behind Psychedelic, her breakout undergraduate collection at Central Saint ­Martins, in London, last May. Just 24, Ogunlesi offered up men’s wear as you rarely see it: sexy and unhindered by stereotypes, or, as she describes it, “unapologetically black and pan-African.” The fervent response from such fans as Kanye West “has been totally unexpected,” she acknowledges, with a swing of her waist-length braids, “but awesome.”

At six-foot-one, in her black Adidas track pants and Nike Air Max 97s, Ogunlesi cuts an athletic figure as she breezes into a design studio at Central Saint Martins, where she’s now pursuing a master’s degree. Fashion is something of a birthright for Ogunlesi: Both of her parents are fashion designers, as was her Scottish grandmother, who, after marrying Ogunlesi’s grandfather, moved to Nigeria in the 1960s and launched a fashion label that used textiles produced locally. From the age of 12, Ogunlesi was educated at a girls’ boarding school in the English countryside, but she identifies as “definitely Nigerian.”

Mowalola Ogunlesi (center) with model Trey Gaskin (standing) and photographer Rhea Dillon. All wear Mowalola clothing and accessories. Ogunlesi wears a Wolford bodysuit. Dillon wears a Vince tank.

Photograph by Tim Walker. Styled by Sara Moonves

On her visits to Lagos, her first stop is at one of its madcap open markets, where she pays close attention to the locals milling about in made-to-measure traditional dress, the surfers cruising the local beach, and, not least, the sexy Lagos “petrol heads”—the car-loving, enthusiast boy racers who cruise the city in their pumped-up and pimped-out rides. The latter featured prominently in her collection, where models wore car-logo chain necklaces and earrings, and carried giant headlights. “The roads in Nigeria are lawless, and so are the Okada and Danfo drivers,” she explains, referring to the country’s motorcycle and bus drivers. Ogunlesi is fascinated by how they decorate their vehicles with graffiti, stickers, and heartfelt messages. “They range from the poetic to the comedic,” she says, recalling one she spotted recently that read my heart is clean.

Ogunlesi lives and works in an airy loft littered with piles of inspiration scrapbooks full of photographs by the American artist Deana ­Lawson, Ohio Players album covers, and video stills of the 1970s American band Funkadelic. Last January, Ogunlesi, who is also a keen ­drummer, went to Lagos to shoot a music video with the art photographer Ruth Ossai, featuring a local Igbo rock band. She dressed the musicians in hypnotic red, orange, and yellow printed leathers, with jackets nipped erotically above the nipple. “I just really wanted it to be a lot of skin, and everything to be really tight. It’s performance.” She was delighted that although the guys in the band were at first giggling at the clothing, they couldn’t stop taking pictures of themselves once dressed in the full looks.

From left: Musician LA Timpa and models Ablie Njie, Amara Sheriff, and Sheik Sheriff. All wear Mowalola spring 2018 clothing and accessories; LA Timpa and Njie wear boots from the Contemporary Wardrobe Collection, London; Sheik Sheriff wears Underground England boots.

Photograph by Tim Walker. Styled by Sara Moonves

Though her clothes steer the eye to “parts of the man that would typically be covered,” Ogunlesi doesn’t want to pigeonhole herself. “I do see women buying my clothes,” she says, mentioning that she included the South London female singer Klein in her lookbook. She wears her own designs, too, like when she and her friends head for tequila and dancing at PDA, an East London club night. “Both women and men should be able to have sexual freedom with their clothing,” she says. “My designs appeal to an unapologetic person.”

The sensual seduction is set to continue with her next collection, already titled the Pleasure of Pleasure. Being a third-generation designer, Ogunlesi concedes that she’s had a leg up compared to her contemporaries: “It’s been hard for many black people to get into creative industries, because they don’t have support from their parents.” She’s also aware that diversity in fashion is still very much a challenge—though as far as she’s concerned, the future is bright. Next up, she’s challenging the über-hetero world of soccer, styling and creating the outfits for Nike’s FIFA World Cup campaign for the Nigerian team. There are also rumors of a possible gig with West. “Working with a variety of cultures will allow fashion to not operate in a bubble,” she says. “We should be aware of what is going on in the world and constantly think of what we can do to make it more progressive.”

For a New Crop of Designers, Fashion—Like Life—Is All About Fluidity

Grace Wales Bonner, in one of her designs

Photograph by Tim Walker. Styled by Sara Moonves

Model Maximilian Davis wears a look from the Wales Bonner Fall 2018 collection, and Wales Bonner x Manolo Blahnik boots.

Photograph by Tim Walker. Styled by Sara Moonves

Creative director Mavi Staiano wears a Wales Bonner shirt and a John Smedley turtleneck, and poet James Massiah wears a Wales Bonner jacket and shirt; John Smedley turtleneck; Wales Bonner x Stephen Jones Millinery hat.

Photograph by Tim Walker. Styled by Sara Moonves

Art director Olu Odukoya, in a look from the Wales Bonner Fall 2018 collection.

Photograph by Tim Walker. Styled by Sara Moonves

Fashion designer Duro Olowu wears a Wales Bonner shirt; Charvet shirt; John Smedley turtleneck; his own hat and glasses.

Photograph by Tim Walker. Styled by Sara Moonves

From left: Martine Rose, with her son Reuben and models Oliver Truelove, Sosu, and Jess Cole wearing Martine Rose clothing; sneakers and belt from the Contemporary Wardrobe Collection, London.

Photograph by Tim Walker. Styled by Sara Moonves

Composer and vocalist Jordan Hunt, choreographer and director Masumi Saito, and set designer Gary Card. Hunt wears Falke socks. Card wears an Emma Willis shirt.

Photograph by Tim Walker. Styled by Sara Moonves

Niall Underwood, the original muse for Charles Jeffrey Loverboy. Underwood wears a pin from Costume Studio Limited, London.

Photograph by Tim Walker. Styled by Sara Moonves

Drag performer and artist Benedict Douglas Stewardson wearing Charles Jeffrey Loverboy clothing.

Photograph by Tim Walker. Styled by Sara Moonves

Lucas Nettleton-Tate wearing Charles Jeffrey Loverboy clothing.

Photograph by Tim Walker. Styled by Sara Moonves

Charles Jeffrey (right) with collaborator and filmmaker Jenkin van Zyl, both wearing Charles Jeffrey Loverboy clothing and hats; van Zyl wears Falke socks and his own belts.

Photograph by Tim Walker. Styled by Sara Moonves

From left: Glenn Martens of Y/Project with website developer Annabel Fernandes, Y/Project “den mother” Frédérique Sebag, and photographer Arnaud Lajeunie. All wear Y/Project clothing and accessories. Martens wears his own shoes. Fernandes wears a Comme des Garçons Shirt shirt. Lajeunie wears his own T-shirt and shoes.

Photograph by Tim Walker. Styled by Sara Moonves

Mowalola Ogunlesi (center) with model Trey Gaskin (standing) and photographer Rhea Dillon. All wear Mowalola clothing and accessories. Ogunlesi wears a Wolford bodysuit. Dillon wears a Vince tank.

Photograph by Tim Walker. Styled by Sara Moonves

From left: Musician LA Timpa and models Ablie Njie, Amara Sheriff, and Sheik Sheriff. All wear Mowalola spring 2018 clothing and accessories; LA Timpa and Njie wear boots from the Contemporary Wardrobe Collection, London; Sheik Sheriff wears Underground England boots.

Photograph by Tim Walker. Styled by Sara Moonves

Richard Quinn and model Jean Campbell, both at right, with models in looks by Richard Quinn. Quinn wears his own clothing.

Photograph by Tim Walker. Styled by Sara Moonves Models: Jean Campbell at DNA Model Management; Jess Cole at IMG Models; Niall Underwood at Elite; Ablie Njie at AMCK Models; Amara Sheriff at Named Models; Flora Miles at D1 Models; Rebecca O’Donovan at The Squad; Soni at Body London; Sheik Sheriff; Trey Gaskin; Maximilian Davis; oliver truelove; and sosu. Produced by Jeff Delich; Retouching by Graeme Bulcraig at Touch Digital; Photography Assistants: Sarah Lloyd, Tony Ivanov; Fashion Assistants: Sam Walker, Angelique De Raffaele, Angus McEvoy; Tailor: Della George; Production Coordinator: Lauren Sakioka; Production Assistants: Alyce Burton, Charlotte Garner Hair by Teiji Utsumi for Bumble and bumble at Bryant Artists; makeup by Sam Bryant for Clé de Peau Beauté at Bryant Artists.
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