Negin Mirsalehi

Burberry dress, $4,095,; Annina Vogel hoop earrings, $1,100–$4,000, Bergdorf Goodman, New York, 212.753.7300; Vaubel Designs ring, $965, Roux Roux Gallery, Brooklyn, New York, 718.875.4858; Rochas sandals, $815,

Photographer: Sophie Van Der Perre
Stylist: Verity Parker

Negin Mirsalehi has racked up more than 2.4 million Instagram followers, posting dreamy #OOTD images of her daily ensembles, blogging about style on her eponymous site, and collaborating with brands like Tod’s. But she recently began to notice her fans were not interested in only clothes. “A lot of comments were about my hair,” says the 26-year-old Amsterdam native, who is of Persian descent. She says she gets her lustrous locks from a homemade conditioning treatment her mom makes with honey and has now created her own honey-infused hair oil, Gisou—Persian for “a golden hair lock”—available online at this fall. (The honey comes from Mirsalehi’s own hives, which her beekeeping dad helped her establish.) The experience has offered an occasionally comical counterpoint to her fashion life. “Just before the Cannes Film Festival, I was stung on my finger, and it got swollen,” Mirsalehi recalls. “I thought, How am I going to make this work?”

Hair and Makeup by Ellen Romeijn at House of Orange; Photography assistant: Bimala Naysmith; fashion assistant: Mark Stadman; special thanks to Archipelago Amsterdam and Droomfabriek