Hanging with the Net Set

Net-a-Porter celebrates its shoppable social media platform.

Laura Bailey and Poppy Delevingne

What: Natalie Massenet, Founder and Executive Chairman, The Net-a-Porter Group, hosts the launch event for The Net Set, the e-commerce sites’s shoppable social media platform.

When: Wednesday, May 13th

Where: The Net-a-Porter offices in London.

Who: The chic social set included It girls Poppy Delevingne and Jeanne Damas, singer Ellie Goulding, designers Christopher Kane, Nicholas Kirkwood, Anya Hindmarch, and many others.

Why: The app allows you to subscribe to different “style tribes,” which were represented IRL by fashion’s in-crowd at the event. Are you Rock Chic, Fashion Magpie, Double Denim, Leopard Lover, or all of the above?

Photos: Hanging with the Net Set

Erdem Moralioglu, Natalie Massenet, Roksanda Ilincic and Christopher Kane. Photo by Dave Benett.

Laura Bailey and Poppy Delevingne. Photo by Dave Benett.

Ellie Goulding. Photo by Dave Benett.

Sam Rollinson, Flo Dron, Charlotte Wiggins, Matilda Lowther and Antonia Wilson. Photo by Dave Benett.

Alice Eve. Photo by Dave Benett.

Jennifer Fisher and Pernille Teisbaek. Photo by Dave Benett.

Alice Temperley. Photo by Dave Benett.