If at first glance it looks like it's just Kim Kardashian starring in the new campaign for Yeezy Season 6, look harder. It's actually Paris Hilton. Yes, in a move that simultaneously breaks the internet, ends any lingering rumors of a feud, and completely upends the space time continuum of the reality TV celebrity tabloid industrial complex, Hilton dons her best Kardashian drag to promote Kanye West's latest collection.
While West himself has kept a low profile since late 2016 and has forgone regular fashion show, his Yeezy brand has continued to put out regular collections and debut them via untraditional means. Yeezy Season 6 original made its debut when Kim Kardashian herself wore multiple looks from the collections out and about in Los Angeles over a span of a few days allowing the paparazzi to capture her image. The official campaign takes the idea a step forward by enlisting Hilton and a few other Karashian-look-alikes and social media stars to reenact the paparazzi shots.
Kardashian debuted the images of Hilton on her on Twitter, calling her former boss the "OG":
Other models involved in the campaign include Yovanna Ventura, a Miami-based model who has been linked to both Justin Bieber and The Weeknd in the past:
Sarah Snyder previously dated Jaden Smith, and was seen late last year grabbing dinner with Leonardo Dicaprio:
Sami Miro is a fashion designer who previously dated Zac Efron for a number of years:
Abigail Ratchford is apparently known in some circles as "The Sweetheart," and has appeared in the pages of Playboy and Maxim before.
The Clermont Twins, Shannon and Shannade, are alums of the 14th season of Bad Girls Clubs
Amina Blue is a former video vixen who previously walked in the Yeezy Season 4 show:
Madeleine Rose is a makeup artist:
Lela Star isn't shy. She's an adult film actress as well as a newly minted, well, shoe model:
Kristen Noel Crawley is a former beauty columnist turned beauty brand entrepreneur:
We can't find all that much information onf "@Chinqpink," but here she is as well:
Here's a look at some of the side-by-sides of Kim and her Kim-a-bes:
Instagram users who have patterned their look after Kardashian (or any of her sisters) have increasingly become underground social media powerhouse influencers in their own right in recent years, so it only makes sense for the Kardashian clan to find a way to use that to their advantage.
But of course it was Hilton who is the headliner here. In the early '00s, Hilton pioneered the sort of 21st century fame that Kim and her family would come to perfect. In fact, it was Hilton who first gave Kardashian a taste of fame. She hired a young Kardashian as a closet organizer and then started bringing her along as a plus one to events during a time when her friendship with Nicole Richie was on the outs.
Rumors of a feud have circulate for years, but the two sides have mostly maintained that they're on good terms. Hilton even recently said she'd invite Kardashian to one of her three planned weddings to fiancé Chris Zylka. We're going to take this as proof that Kardashian RSVP'd "yes" already.
So far West has not announced plans to hold a Yeezy Season 7 during any of the upcoming fashion weeks, but Kardashian did also retweet a message claiming "Fashion Weeks needs Kanye" this evening.