Rebecca Minkoff True Blues

What: The launch of Rebecca Minkoff’s new denim collection.

When: Tuesday, June 25th

Where: Guests enjoyed the beautiful sunset on the AstroTurf-covered penthouse of the Mondrian SoHo. Event producer Jung Lee lined the tables with sunflowers, white candles, and fresh herbs for a vibrant, summery feeling.

Who: Stacy Keibler, Zosia Mamet, Jessica Stam and a bevy of casually dressed It-girls attended the bash rooftop fete.

Why: Minkoff’s denim—which includes three pairs of jeans, two pairs of shorts, and two T-shirts all made in downtown Los Angeles—aren’t just cute, they are for a good cause as well: Each piece of denim purchased leads to a donation to the Share Our Strength’s No Kid Hungry Campaign.

Photo: BFA