Rebecca Minkoff True Blues
What: The launch of Rebecca Minkoff’s new denim collection.
When: Tuesday, June 25th
Where: Guests enjoyed the beautiful sunset on the AstroTurf-covered penthouse of the Mondrian SoHo. Event producer Jung Lee lined the tables with sunflowers, white candles, and fresh herbs for a vibrant, summery feeling.
Who: Stacy Keibler, Zosia Mamet, Jessica Stam and a bevy of casually dressed It-girls attended the bash rooftop fete.
Why: Minkoff’s denim—which includes three pairs of jeans, two pairs of shorts, and two T-shirts all made in downtown Los Angeles—aren’t just cute, they are for a good cause as well: Each piece of denim purchased leads to a donation to the Share Our Strength’s No Kid Hungry Campaign.
Photos: Rebecca Minkoff True Blues
Geordon Nicol and Leigh Lezark
Photo: BFA
Rebecca Minkoff and Stacy Keibler
Photo: BFA
Eva Chen
Photo: BFA
Zosia Mamet
Photo: BFA
Leigh Lezark, Rebecca Minkoff and Athena Calderone
Photo: BFA
Julie Henderson
Photo: BFA
Katrina Bowden and Uri Minkoff
Photo: BFA
Jessica Stam
Photo: BFA
Photo: BFA
