MUSIC VIDEO ALERT

Selena Gomez Eats Lipstick in “Fetish” Music Video

Strange fetish.


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Courtesy of Instagram/@hungvanngo

A since-debunked myth suggests that the average woman consumes up to 7 pounds of lipstick in her life from daily applications. While that belief has been proven false, it appears that [Selena Gomez]() has her own take on the statistic. The singer recently took things into her own hands by shoving an entire tube of lipstick in her mouth on camera — for reasons unknown.

In her just-released “Fetish” music video, Gomez slowly applies a tube of hot-pink lipstick while examining her reflection in a compact mirror. Apparently very enamored with the shade, she suddenly decides to eat it, biting down on the makeup and ripping it from the tube with her teeth (in dramatic fashion, in case that was unclear). After getting the neon color all over her teeth, she lets the largest lipstick chunk tumble out of her mouth, although plenty of product remains. As for the motivations behind her lipstick-eating, we’ll probably never know, but it did make for a cinematic moment. Just remember: That lipstick statistic might be grossly exaggerated, but don’t try this at home.

Photo Courtesy of Instagram/@hungvanngo.

Related: Selena Gomez Proves She Can Still Act in New Music Video for “Bad Liar”

15 of Selena Gomez’s Best Beauty Looks to Channel Now

Attending the 2007 World Magic Awards, Selena Gomez wore her long brunette hair in tousled waves with a hint of blush on the cheeks.

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Debuting her shoulder-length bob with blunt bangs, the actress looked sleek at the CNN Heroes: An All-Star Tribute in 2008.

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Opting for an wavy up do with a bold, satin red lip, Gomez channeled classic Hollywood glam at the 6th Annual Hollywood Style Awards in 2009.

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Wearing her dark brunette locks in a low pony with loose curls framing her face and frosted silver eye, Gomez looked like a futuristic pop star at the 2010 MTV Video Music Awards.

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Wearing her hair in a chic, tousled braid with luminous skin, the singer attended the 12th Annual Warner Bros. and Instyle Post-Golden Globe Party in 2011.

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Wearing her long highlighted locks in a sleek straight with a glossy pink lip to match her ensemble, Gomez arrives at the 2012 Teen Choice Awards.

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At the Nickelodeon’s 25th Annual Kids’ Choice Awards in 2012, Gomez wore her shoulder-length locks in wild curls with a dark navy smoky eye.

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Opting her a sleek side-parted do with a glossy mauve lip and subtle cat eye, Gomez was all grown up at the 2013 MTV Video Music Awards.

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At the 2014 Costume Institute Gala, Gomez wore her hair in an elegant twisted up do with a berry lip.

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Keeping her look minimal with a simple middle-parted low bun and a red maroon lip, Gomez looked chic at the 2014 American Music Awards.

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Stunning at the 2015 Costume Institute Gala, Gomez embellished her sleek up do with a white floral headpiece and a bold red lip.

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At the 2015 American Music Awards, Gomez wore her long dark brunette locks sleek straight with an exaggerated magenta smoky eye.

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Gomez rocked voluminous, bouncy curls with a dramatic taupe smokey eye and nude lip at the 58th Grammy Awards.

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At the Los Angeles premiere of Netflix’s 13 Reasons Why, Gomez wore her hair pulled back in a sleek up do paired with a pastel orange smoky eye and luminous skin.

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At the 2017 Costume Institute Gala, Gomez debuted a sleek, newly chopped bob with an exaggerated magenta pink smoky eye.

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Watch: Behind the Scenes of Selena Gomez’s W Magazine Cover Shoot