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Courtesy of Instagram/@hungvanngo

A since-debunked myth suggests that the average woman consumes up to 7 pounds of lipstick in her life from daily applications. While that belief has been proven false, it appears that [Selena Gomez]() has her own take on the statistic. The singer recently took things into her own hands by shoving an entire tube of lipstick in her mouth on camera — for reasons unknown.

In her just-released "Fetish" music video, Gomez slowly applies a tube of hot-pink lipstick while examining her reflection in a compact mirror. Apparently very enamored with the shade, she suddenly decides to eat it, biting down on the makeup and ripping it from the tube with her teeth (in dramatic fashion, in case that was unclear). After getting the neon color all over her teeth, she lets the largest lipstick chunk tumble out of her mouth, although plenty of product remains. As for the motivations behind her lipstick-eating, we'll probably never know, but it did make for a cinematic moment. Just remember: That lipstick statistic might be grossly exaggerated, but don't try this at home.

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FETISH VIDEO. OUT NOW. @petrafcollins @laflare1017

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Photo Courtesy of Instagram/@hungvanngo.

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