Enter the W Mag Model Search

W magazine and IMG Models’ @WeLoveYourGenes are looking for the next fresh face again. Is it you? Enter here.


So you think you have what it takes to be the next supermodel? Enter W magazine’s model search, sponsored by Simon Malls, and find out. Read below for rules, prize information, and click here to enter— and share your submission on Instagram using the hashtags #WmagModelSearch and #RunwayForAll. All entries will be reviewed by a panel of judges, including W’s Creative and Fashion Director, Edward Enninful; W’s Bookings Director, Erin Simon; and scouts from IMG Models’ @WeLoveYourGenes. (Last year’s winner, Alexis Primous, was shot by Mario Sorrenti for the September 2015 issue.)

Too camera-shy? Then follow @wmag and @weloveyourgenes on Instagram to discover who has caught our judges’ eyes—and learn more about the candidates. And be sure to vote for the runners-up in W’s People’s Choice competition on That winner could appear in a photo shoot on and be featured on W’s Instagram feed. Good luck!

Joan Smalls asks Edward Enninful what he’s looking for in a model:


CONSUMER DISCLOSURE You have not yet won.


By entering this Promotion, entrants accept and agree to be bound by these Official Rules. Any violation of these rules may, at Sponsor’s discretion, result in disqualification. All decisions of the judges regarding this Promotion are final and binding in all respects.

PROMOTION PERIOD. Promotion begins 12:01 AM ET 08/15/16 and ends 11:59 PM ET 09/15/16, when all entries must be received (“Promotion Period”).

ELIGIBILITY. This Promotion is only open to legal residents of the 50 United States and District of Columbia who are not represented by any modeling agency as of the date of entry and during the Promotion Period, legally authorized to work in the United States, and at least 18 years old as of the date of entry, except officers, directors, members, and employees of the Sponsor, the judging organization (if applicable), or any other party associated with the development or administration of this Promotion, including IMG Models, LLC (“IMG”) and the immediate family (i.e., parents, children, siblings, spouse), and persons residing in the same household, as such individuals. This Promotion is void outside the 50 United States and the District of Columbia, and where prohibited.

HOW TO ENTER. Visit or during the Promotion Period and follow the instructions for the W Mag Model Search to complete and submit the entry form. You must include four (4) photos of yourself: one (1) full length, one (1) waist up, one (1) close-up and one (1) profile; plus one (1) thirty (30) second video stating your name, age, height and where you’re from (“Submission”). Entrant must be the only person featured in the photos and video and entrant must have permission from the photographer and videographer to use the photos and video as described in these rules. Entrants represent and warrant that their Submission is the original work of such entrant, it has not been copied from others, and it does not violate the rights of any other person or entity. Entrant further represents and warrants that their Submission adheres to the fundamental spirit of the Promotion and does not contain any defamatory, obscene or otherwise unlawful matter or depict anyone engaged in any illegal, immoral or lewd act, any violent or pornographic material or contain any other inappropriate content (as determined by Sponsor). Limit: One entry per person and one entry per e-mail address during the Promotion Period. All entrant information, including e-mail addresses, is subject to the respective Privacy Policy of the applicable Sponsor.

WINNER SELECTION AND NOTIFICATION. All entries will be judged on or about 9/16/16 (the “Judging Date”) by a panel of judges including a member of the IMG @WeLoveYourGenes team, Edward Enninful, W magazine fashion and style director (or another fashion director designated by Sponsor), Erin Simon, and W magazine bookings director (or another bookings director designated by Sponsor. The judges will score entries based on the following criteria: appearance (25%), personal style (25%) clarity of photos (25%) and potential as an IMG model (25%). The entry with highest overall score will be declared the potential winner (in the event of a tie, the entry with the higher score in the appearance criteria will prevail). The five (5) entries with the next highest score will be posted online at and the public will be asked to vote. Note: One (1) vote per person and one (1) vote per email address. The one (1) entry with the most votes will be declared the potential People’s Choice Winner. Any potential winner will be notified by mail, email and/or telephone. If a potential winner: (i) cannot be contacted; (ii) does not respond within twenty-four (24) hours from the date/time the Sponsor first tries to notify him/her; (iii) fails to return the Affidavit and Release as specified in Rule 9; (iv) refuses the prize; and/or (v) the prize or prize notification is returned as undeliverable, an alternate potential winner may, at Sponsor’s discretion, be selected and the original potential winner may forfeit all rights to win the Promotion or receive the prize. Upon contacting a potential winner and determining that he/she has met all eligibility requirements of the Promotion, including without limitation the execution of required waivers, publicity and liability releases and disclaimers, and, at Sponsor’s discretion, successful completion of a background check, such individual will be declared the “winner” of the Promotion.

PRIZE DESCRIPTION. There will be one (1) Grand Prize winner and one (1) People’s Choice winner. The Grand Prize is (i) the opportunity at Sponsor’s discretion to appear in a future issue of W Magazine. The People’s Choice prize is the opportunity at Sponsor’s discretion, to appear on W’s digital platforms and on W’s Instagram feed. In addition, the Grand Prize Winner, the People’s Choice winner and next four entries with the highest overall score will also have the opportunity at IMG’s discretion within the two (2) month period following the Promotion Period to enter into a representation agreement with IMG Models. The Grand Prize and People’s Choice prize have no retail value. If Sponsor elects to feature the grand prize winner and People Choice winner in W magazine and on W’s digital platforms and Instagram feed, a photo shoot will take place sometime during the month of October 2016 in New York City. Travel, hotels, and a reasonable per diem for other expenses for grand prize winner and the People’s Choice winner would be covered by Sponsor. (Note: any expenses associated with guests accompanying the grand prize winner and People’s Choice winner on this trip will be the sole responsibility of the grand prize winner and the People’s Choice). If the grand prize winner and/or the People’s Choice winner are unable to attend the photo shoot, they may forfeit the prize and an alternate grand prize winner and/or People’s Choice may be chosen. If Sponsor decides to proceed with the photo shoots, winners will receive the standard editorial rate for such shoots.

TAXES. All federal, state and/or local income and other taxes, if any, are the winner’s sole responsibility.

OWNERSHIP AND LICENSE. All entry materials become the property of the Sponsor and IMG and will not be acknowledged or returned. Entry into this Promotion constitutes entrant’s irrevocable and perpetual permission and consent, without further compensation, with or without attribution, to use, reproduce, print, publish, transmit, distribute, sell, perform, adapt, enhance, or display such Submission, and the entrant’s name and/or likeness, for any purpose, including but not limited to editorial, advertising, trade, commercial, and publicity purposes by the Sponsor, IMG and/or others authorized by them, in any and all media now in existence or hereinafter created, throughout the world, for the duration or the copyright in the Submission. Sponsor, IMG and/or others authorized by them shall have the right to edit, adapt, and modify the Submission.

NO PRIZE TRANSFER OR SUBSTITUTION. No prize or any portion thereof is transferable or redeemable for cash. No substitutions for prize except by Sponsor, in which case a prize of equal or greater value will be substituted.

CONSENT AND RELEASE. By entering/voting in the Promotion, each entrant/voter releases and discharges the Sponsor, IMG, judging organization (if applicable), and any other party associated with the development or administration of this Promotion, their parent, subsidiary, and affiliated entities, and each of their respective officers, directors, members, shareholders, employees, independent contractors, agents, representatives, successors and assigns (collectively, “Sponsor Entities”), from any and all liability whatsoever in connection with this Promotion, including without limitation legal claims, costs, injuries, losses or damages, demands or actions of any kind (including without limitation personal injuries, death, damage to, loss or destruction or property, rights of publicity or privacy, defamation, or portrayal in a false light) (collectively, “Claims”). Except where prohibited: (i) entry into the Promotion constitutes the consent of each entrant, without further compensation, to use his/her name, likeness, biographical data, contact information and his/her Submission for editorial, advertising, marketing, publicity, and administrative purposes by the Sponsor, IMG and/or others authorized by them; (ii) acceptance of a prize constitutes a release by any winner of the Sponsor Entities of any and all Claims in connection with the administration of this Promotion and the use, misuse, or possession of his/her Submission or any prize; (iii) any potential winner may be required to sign an affidavit of eligibility (including social security number) and a liability/publicity/copyright release; and (iv) if prize involves travel or activities, any potential winner and travel companion (if applicable) may be required to execute releases of the Sponsor and IMG from any and all liability with respect to participation in such travel/activities and/or use of the prize. Fully-executed Affidavits and releases must be received by Sponsor within twenty-four (24) hours from the date/time that Sponsor first tries to notify the potential winner. Sponsor may conduct a background check to confirm any potential winner’s eligibility and compliance with these rules. By entering, you agree to cooperate reasonably with any such background check. If the prize includes participation in any public event(s) or publicity, or if Sponsor Entities or IMG intend to publicize the winner in any way, and if a background check reveals that a potential winner has engaged in conduct that could damage the reputation or business of any Sponsor Entity, as determined by Sponsor or IMG in its discretion, the potential winner may be disqualified and the prize may be awarded to an alternate winner.

DISCLAIMERS. (i) Neither Sponsor nor IMG is responsible for entries/votes that are lost, late, misdirected, incorrect, garbled, or incompletely received, for any reason, including by reason of hardware, software, browser, or network failure, malfunction, congestion, or incompatibility at Sponsor or IMG’s servers or elsewhere. In the event of a dispute, entries/votes will be deemed submitted by the authorized account holder of the e-mail address submitted at the time of entry. “Authorized account holder” is defined as the natural person who is assigned to an e-mail address by an Internet Access Provider, online service provider, or other organization (e.g., business, educational institute) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. (ii) Sponsor or IMG, in its sole discretion, reserves the right to disqualify any person tampering with the entry/voting process or the operation of the web site or otherwise attempting to undermine the legitimate operation of the Promotion. Use of bots or other automated process to enter/vote is prohibited and may result in disqualification at the sole discretion of Sponsor or IMG. (iii) Sponsor further reserves the right to cancel, terminate or modify the Promotion if it is not capable of completion as planned, including by reason of infection by computer virus, bugs, tampering, unauthorized intervention, force majeure or technical failures of any sort. (iv) Sponsor Entities are not responsible for errors in the administration or fulfillment of this Promotion, including without limitation mechanical, human, printing, distribution or production errors, and may cancel, terminate or modify this Promotion based upon such error at its sole discretion without liability. In no event will Sponsor or IMG be responsible for awarding more than the number of prizes specified in these rules. (v) In the event this Promotion is cancelled or terminated, pursuant to subparagraph (iii) or (iv), Sponsor, in its sole discretion, may elect to select a winner from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein and IMG may, in its sole discretion, also elect to enter into a representation agreement with any such winner. (vi) SPONSOR ENTITIES MAKE NO WARRANTIES, REPRESENTATIONS OR GUARANTEES, EXPRESS OR IMPLIED, IN FACT OR IN LAW, AS REGARDS THIS PROMOTION OR THE MERCHANTABILITY, QUALITY OR FITNESS FOR A PARTICULAR PURPOSE REGARDING ANY PRIZE OR ANY COMPONENT OF ANY PRIZE. (vii) CAUTION: ANY ATTEMPT BY AN ENTRANT/VOTER TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION MAY BE A VIOLATION OF CRIMINAL AND/OR CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING WITHOUT LIMITATION ATTORNEYS’ FEES) FROM ANY SUCH ENTRANT/VOTER TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION. (viii) The value(s) of the prize(s) set forth above represent Sponsor’s good faith determination of the approximate retail value(s) thereof; the actual fair market value(s) as ultimately determined by Sponsor are final and binding and cannot be challenged or appealed. In the event the stated approximate retail value(s) of a prize is more than the actual fair market value of that prize, the difference will not be awarded in cash or otherwise. No substitution or compensation will be given for any portion of the prize that is not used.

APPLICABLE LAWS AND JURISDICTION. This Promotion is subject to all applicable federal, state, and local laws and regulations. Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of New York, without regard to any principles of conflict of laws. All disputes arising out of or connected with this Promotion will be resolved individually, and without resort to class action, exclusively by a state or federal court located in New York, New York. Should there be a conflict between the laws of the State of New York and any other laws, the conflict will be resolved in favor of the laws of the State of New York. To the extent permitted by applicable law, all judgments or awards shall be limited to actual out-of-pocket damages (excluding attorneys’ fees) associated with participation in this Promotion and shall not include any indirect, punitive, incidental and/or consequential damages.

WINNER LIST. For a list containing the names of the winners or an official copy of the contest rules, send a self-addressed stamped envelope, within six (6) months of the Judging Date, to: Winner List, “WMAG Model Search,” One World Trade Center, 32nd Floor, New York, NY 10007.

SPONSORSHIP. This Promotion is sponsored by Advance Magazine Publishers Inc. d/b/a Conde Nast, One World Trade Center, New York, NY 10007, publisher of W Magazine (the “Sponsor”).