The charm of New York City in the fall is only usurped by the enchantment of New York City during wintertime. As the leaves begin to turn, department store windows shift to red, gold, and ivory colorways and a barrage of specialized marketing campaigns from every brand imaginable start sneaking onto billboards, televisions, and computer screens. This can only mean one thing: the holidays are approaching. Such a period of merriment always comes with rollout after rollout of special, cheerful, holiday-themed advertisements and special gifting launches that fill every shopper with the hope that they’ll give friends and family the best, most coveted gift of the season. Or, perhaps, they’ll end up purchasing something special for themselves. Either way, this most wonderful time of year consistently delivers in merry moments. We’ve rounded up all the latest and greatest, here.
Welcome to Louis Vuitton’s “Holiday House,” where the beats are disco and the vibes are fun and festive. The short film directed by the duo Augustus Punch with creative direction by Roman Coppola sees actress and brand ambassador Stacy Martin building trunk castles, dreaming of ski slopes and performing a little choreo to usher in the New Year.
Salvatore Ferragamo has taken its holiday campaign one step further by recreating the Italian villa set of its Movie O’Clock short film as a virtual 360-degree shopping experience. Called the House of Gifts, the temporary digital destination allows shoppers to explore the sumptuous rooms first seen in Barbara Anastacio’s fashion film. As guests meander the grand halls, they are offered style recommendations, gift suggestions and, of course, a closer look at the bags, shoes, and fragrances on offer this season. For anyone who might lose their way, an on-call virtual assistant is available to point you in the right direction. Visit now at ferragamo.com.
Nothing evokes the warmth of holiday tidings like Cartier’s signature crimson hue—and its romantic jewels cast in 24-karat gold. The brand’s latest short film, titled “Love Is All,” and directed by young up-and-comer Charlotte Wales, features the likes of Troye Sivan, Willow Smith, Lily Collins, Maisie Williams, and Mariacarla Boscono dancing to a pop melody composed by Deep Purple bassist Roger Glover and Black Sabbath singer Ronnie James Dio in the 1970s. Filmed between Paris, Los Angeles, and Shanghai, the choral video brings together a number of what the brand calls “friends of the maison” for the first time—including Ella Balinska, Annabelle Walis, and Jackson Wang.
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