How the Boho Chic Trend Made Its Red Carpet Comeback

Boho is back, baby. The once-beloved trend popularized by the likes of Sienna Miller and the Olsen twins in the mid-to-late aughts is all the rage again—especially on the red carpet, where vintage style has every celebrity of note in a chokehold.

What, if you need a reminder, exactly is the boho trend? Think lace and ruffles, whimsical florals, and eyelet-adorned belts. Think Serena van der Woodsen’s Gossip Girl bohemian-tinged wardrobe and moments like Mary-Kate and Ashley Olsen donning vintage Dior at the 2013 Met Gala.

The boho revival, as the kids are calling it, arguably spread its wings back in February when gaggles of platform-clad guests took to the front row of Chemena Kamali’s debut Chloé runway show. Among them was original boho poster girl—and perennial Chloé devotee—Sienna Miller, who has since worn Kamali’s Chloé almost exclusively on the red carpet. The pair teamed up again at the 2024 Met Gala, where Miller arrived in a custom, frilled lace frock, alongside fellow Kamali muses Greta Gerwig and Zoë Saldaña. And while Chloé has been at the forefront of the trend’s revitalization (even Beyoncé has taken a liking to the French brand) the look has quickly spilled far beyond Kamali’s inner circle.

Saint Laurent creative director Anthony Vaccarello, long synonymous with razor-sharp tailoring, received a high-profile boho co-sign at his fall 2024 Paris runway show, where Blackpink’s Rosé stepped out in a diaphanous fairy gown layered over exposed lingerie. Over in New York, Jodie Turner-Smith brought her signature touch to the aesthetic during Ralph Lauren’s April presentation, hitting the town in a crochet naked dress, knee-high boots, and a cowboy hat for good measure.

Now, what does Zendaya, the reigning queen of referential red carpet fashion, think about the boho comeback? Look no further than the plunging fringe number she wore to the 2024 Green Carpet Fashion Awards for your answer.

Zendaya flexed her vintage muscles in a spring 2011 Roberto Cavalli gown that looked plucked from the early aughts wardrobe of the Olsen sisters. Though the actor has long championed the archives, the dress’s breezy silhouette and slate-gray fringe delivered boho in its purest form.

Like much of today’s celebrity red carpet dressing, the boho resurgence has been dialed up several notches from its original heyday and fused with the moment’s other obsessions. Expect exposed skin, see-through fabrics, and plunging necklines, alongside vintage pulls and archival callbacks to the era when flouncy blouses ruled. Above all, the mood leaves us wondering whether it’s 2024—or 2004.