We may still be at the very start of the fall 2021 season, but its accompanying campaigns are already making waves. And depending on who you ask, that’s for better or for worse. Things got heated when Louis Vuitton revealed that it had sourced the house’s latest faces,
Emma Chamberlain and Charli D’Amelio, from YouTube and TikTok. Meanwhile, Donatella Versace made things official with her muse Dua Lipa (and casually revealed she convinced the pop star to dye her hair red), while Jennifer Lopez put the focus her relationship with Coach rather than Ben Affleck. See all those, and keep track of those to come, here.
Jennifer Lopez reprised her role of Coach ambassador alongside fellow “Coach family” member Michael B. Jordan for a campaign photographed by
Renell Medrano, Lopez wore a bucket hat and two leather handbags, the Tabby and the Tate, making for quite a different look from the swimwear she last made headlines for wearing while celebrating her birthday with Ben Affleck. Steven Meisel for Miu Miu
Fall 2021 marks Emma Corrin’s second time fronting a charming Miu Miu campaign. In a series of five short films,
The Crown star shares anecdotes and recollections both true and imaginary while wearing the season’s balaclavas and fuzzy boots. Watch them all at miumiu.com.
Ferragamo tapped Academy Award-winning director of
Paris, Texas and Wings of Desire to direct a futuristic sci-fi film titled starring A Future Together My Brilliant Friend’s Gaia Girace.
The tech-forward denim brand tapped Irina Shayk for its fall outing which marks the debut of the sustainability-focused brand’s first athleisure collection.
Photo by Inez van Lamsweerde and Vinoodh Matadin
Michael Kors continued to celebrate the 40th anniversary of his namesake company by again enlisting Naomi Campbell, the star of his
supermodel-packed fall 2021 homage to Broadway. Photo by Craig McDean via Fendi
For Fendi, Kim Jones stayed local: The shoot took place just outside the house’s storied headquarters,
Palazzo della Civiltà Italiana, in Rome. Courtesy of Louis Vuitton
Louis Vuitton just got a major boost on TikTok and YouTube, thanks to creative director Nicolas Ghesquière’s choice of Charli D’Amelio and
Emma Chamberlain. Photo by Tim Walker via Louis Vuitton
Louis Vuitton menswear director Virgil Abloh enlisted the photographer
Tim Walker to play a jumbo game of chess. Photo by Mert Alas and Marcus Piggott via Versace
After years of dressing Dua Lipa for the red carpet, Donatella Versace finally made things official by casting the singer in her first campaign for the house (and convincing her to
dye her hair red).