From the very early beginnings of the fall 2021 season, its accompanying campaigns have been making waves. Depending on who you ask, that’s for better or for worse; things got heated when Louis Vuitton revealed that it had sourced the house’s latest faces,
Emma Chamberlain and Charli D’Amelio, from YouTube and TikTok. Meanwhile, Donatella Versace made things official with her muse Dua Lipa (and casually revealed she convinced the pop star to dye her hair red), while Jennifer Lopez put the focus on her relationship with Coach rather than Ben Affleck. As usual, though, the real star so far is Naomi Campbell, who looks confident as ever posing for Calvin Klein’s Kith collab sans shirt. See all those star-studded ads, and keep track of those to come, here.
Just four days after Donatella Versace wished Bella Hadid a heartfelt happy birthday on Instagram, the 25-year-old model has appeared in the Italian luxury brand’s latest campaign for its Virtus bag. Sporting a higher-than-heaven beehive bob and the cardigan top of the moment, Hadid is both retro and right now in images shot by Mert Alas and Marcus Piggott.
In the cheekiest of tongue-in-chic pairings, Canadian outerwear brand Moose Knuckles enlisted the always playful photographer David LaChapelle for an over-the-top icy campaign featuring Emily Ratajkowski, Pete Davidson, and Adwoa Aboah ice fishing in a surreal frozen city scene. In one image Davidson rides a cartoonish ice bike (insert, um, blue balls joke here). Meanwhile, Adwoa Aboah was staged in a life-sized sidewalk snow globe.
Rimowa’s Never Still campaign is all about the icons who continue to make moves—
Rihanna, of course, made the cut as an iconic talent posing with her hard shell suitcase (and clutch). But the campaign also includes sports icons Roger Federer and Lebron James, and even the legendary Patti Smith, who participated in her first-ever brand campaign for the luggage label.
Roger Viver has enlisted
Gossip Girl stars Savannah Lee Smith and Tavi Gevinson for its latest campaign, which highlights the Belle Vivier flat and Viv’ Rangers booties. Shot by New York-based photographer Heather Hazzan and styled by costume designer Eric Daman, Smith and Gevinson embody supermodels Twiggy and Donyale Luna in 1960s mod fashions. Photo by Campbell Addy via Kith
Naomi Campbell put the focus on her Kith for Calvin Klein underwear by posing topless for Campbell Addy at the Villa Necchi Campigli in Milan.
Photo by Inez & Vinoodh via Chanel
Chanel served up a reminder that winter is coming by sending Mica Argañaraz and the photographer doing Inez & Vinoodh off to the French Alps.
With recent campaigns for Superga and Saint Laurent under her belt, Hailey Bieber was tapped by Jimmy Choo as well as the face (and legs) of their fall 2021 campaign. Shot by Pierre-Ange Carlotti in Los Angeles, Bieber shows off the brand’s latest colorful collection in the “Dare to Dream” campaign. Here, Bieber shows off the brand’s Fuschia 4-inch Saeda heel with crystal detailing.
Mert and Marcus and Chris Rhodes for Burberry
Riccardo Tisci presents pairings of studio portraits by the photographers Mert and Marcus with more candid images taken backstage by Chris Rhodes at the actual Burberry Autumn/Winter 2021 presentations. Through the two lenses, viewers are provided two distinct perspectives of the collection.
Photo by Hedi Slimane via Celine
Creative director Hedi Slimane again tapped himself to photograph a Celine campaign, the latest of which stars the model Quinn Mora wearing nighttime sunglasses in Ibiza.
Coach has reintroduced its Rogue bag with a campaign starring Jennifer Lopez, Kate Moss, Kōki, Ma Zhe, Kelsey Lu, and Xiao Wen Ju, photographed by Juergen Teller and with styling by Olivier Rizzo. The bab relaunch is part of Coach’s fall collection “Coach Forever, Season Two.”
Photo by Drew Vickers via Jacquemus
While Kendall Jenner is fully clothed in this photo from Jacquemus’s fall 2021 campaign, the model also boldly went bare-naked for the beloved label.
Photo by Mason Poole, courtesy of Tiffany & Co.
LVMH acquired the luxury jeweler Tiffany & Co. for a whopping
$16.2 billion in 2019, but it’s only now that the mega-conglomerate—which owns Dior and Louis Vuitton, along with plenty of other storied maisons—has started pulling out all the stops. Enter not only Beyoncé and Jay-Z, wearing some of Tiffany’s most storied jewels, but an obscure painting by Jean-Michel Basquiat. (While described as never-before-seen, Equals Pi actually appeared in the pages of W a year before LVMH acquired the company.)
When asked what makes the Italian footwear brand Superga so iconic,
Hailey Bieber keeps it simple: It “just is and always will be a classic,” she tells W via e-mail. “Since the beginning, it has always kept its timeless appeal. It never goes out of style, and to me, that is iconic, something that withstands the test of time.” The model and actor is the label’s global ambassador, and appears in its fall 2021 campaign, which features her oceanside, seated atop a cooler and crouching in the sand, wearing casual low-top sneakers and rain boots.
Jennifer Lopez reprised her role of Coach ambassador alongside fellow “Coach family” member Michael B. Jordan for a campaign photographed by
Renell Medrano, Lopez wore a bucket hat and two leather handbags, the Tabby and the Tate, making for quite a different look from the swimwear she last made headlines for wearing while celebrating her birthday with Ben Affleck. Juergen Teller for Dolce & Gabbana
For his first-ever Dolce & Gabbana campaign, famed photographer Juergen Teller captured an alternate look at Sicily. Against modern backdrops, models wear the season’s gender-neutral futuristic styles.
Steven Meisel for Miu Miu
Fall 2021 marks Emma Corrin’s second time fronting a charming Miu Miu campaign. In a series of five short films,
The Crown star shares anecdotes and recollections both true and imaginary while wearing the season’s balaclavas and fuzzy boots. Watch them all at miumiu.com.
Ferragamo tapped Academy Award-winning director of
Paris, Texas and Wings of Desire to direct a futuristic sci-fi film titled starring A Future Together My Brilliant Friend’s Gaia Girace.
The tech-forward denim brand tapped Irina Shayk for its fall outing which marks the debut of the sustainability-focused brand’s first athleisure collection.
Photo by Inez van Lamsweerde and Vinoodh Matadin
Michael Kors continued to celebrate the 40th anniversary of his namesake company by again enlisting Naomi Campbell, the star of his
supermodel-packed fall 2021 homage to Broadway. Photo by Craig McDean via Fendi
For Fendi, Kim Jones stayed local: The shoot took place just outside the house’s storied headquarters,
Palazzo della Civiltà Italiana, in Rome. Courtesy of Louis Vuitton
Louis Vuitton just got a major boost on TikTok and YouTube, thanks to creative director Nicolas Ghesquière’s choice of Charli D’Amelio and
Emma Chamberlain. Photo by Tim Walker via Louis Vuitton
Louis Vuitton menswear director Virgil Abloh enlisted the photographer
Tim Walker to play a jumbo game of chess. Photo by Mert Alas and Marcus Piggott via Versace
After years of dressing Dua Lipa for the red carpet, Donatella Versace finally made things official by casting the singer in her first campaign for the house (and convincing her to
dye her hair red).