FASHION

Animals Are Equals In Stella McCartney’s Wild New Campaign

Tracking the latest from pre-fall 2021.

by W Staff
Updated: 
Originally Published: 

Models wearing Stella McCartney's Pre-Fall 2021 collection

Historically speaking, pre-fall collections have been among the most lucrative for fashion designers. While the in-between season doesn’t get the spotlight of its own dedicated fashion week, the looks themselves are typically deemed as more wearable than the editorial creations that headline the fall, spring, and haute couture runways. But with the pandemic blowing up the entire fashion cycle as we once knew it, designers are experimenting more with their off-peak designs—and their presentations. Chanel kicked things off with an inspired show at the Château de Chenonceau, a castle in the Loire Valley. And for the first time, Dior staged a pre-collection see-now-buy-now runway presentation—a disco, to be exact, held at Shanghai’s Long Museum West Bund and complete with a live performance from Chinese rock band Black Panther. Check back here often as we track the latest and greatest from the pre-fall collections.

Stella McCartney
Mert & Marcus/Courtesy Stella McCartney

The Look: Color-blocked sportswear, elevated track suits, cozy coats and smart belt bags.

The Inspiration: The collection is brought to you by the letter J for Joy from the McCartney A to Z Manifesto and supports Humane Society International’s (HSI) mission to end the fur trade both in the United Kingdom and around the world.

Stella McCartney
Mert & Marcus/Courtesy Stella McCartney
Bottega Veneta

Melina Matsoukas

Tyrone Lebon/Bottega Veneta

The Look: Minimalism with a maximal touch, smartly tailored suits, bold sequins, and slick separates.

The Inspiration: The power of personal style as modeled by a host of lookbook stars including director Melina Matsoukas, rollerskater Oumi Janta, British rapper Slowthai and artist Neneh Cherry.

Bottega Veneta
Tyrone Lebon/Bottega Veneta
Bottega Veneta

Skater Oumi Janta

Tyrone Labon/Bottega Veneta
Bottega Veneta
Tyrone Labon/Bottega Veneta
Alexander McQueen
Courtesy Alexander McQueen

THE LOOK: Hybridizations of ready-to-wear in which party dresses meet military parkas and tuxedo suits meet jeans. Richly-hued gowns with exploded ruffle details and frills in both sumptuous fabrics and leather.

THE INSPIRATION: According to the show notes Sarah Burton was focused on silhouette and “a study of clothing and of character: portraits.”

Alexander McQueen
Courtesy Alexander McQueen
Alexander McQueen
Courtesy Alexander McQueen

Valentino
Courtesy Valentino

THE LOOK: Jeans, elevated loungewear, and artful capes and gowns—all of which, when taken together deliver a complete wardrobe for easing back into day-to-night dressing.

THE INSPIRATION: A shifting of Valentino’s glamorous house codes. Per the show notes, creative director Pierpaolo Piccioli aimed to create pieces that are warm and approachable while speaking to every mood.

Valentino
Courtesy Valentino
Valentino
Courtesy Valentino
Marni
Courtesy Marni

THE LOOK: Cozy knits, deconstructed suits, sneakers, wooly shoes and bags: A new artful approach to cozy dressing.

THE INSPIRATION: Romanticism which in Marni-land means providing “a soft shell for hard reality” according to the show notes.

Marni
Courtesy Marni
Marni
Courtesy Marni
Balenciaga
Patrick Welde
Balenciaga
Patrick Welde
Balenciaga
Patrick Welde
Balenciaga
Patrick Welde
Self-Portrait
Courtesy Self-Portrait
Self-Portrait
Courtesy Self-Portrait
Christian Dior
Courtesy Dior
Christian Dior
Courtesy Dior
Christian Dior
Courtesy Dior
Christian Dior
Courtesy Dior
Louis Vuitton
Courtesy Louis Vuitton
Louis Vuitton
Courtesy Louis Vuitton
Louis Vuitton
Courtesy Louis Vuitton
Balmain
Courtesy Balmain
Balmain
Courtesy Balmain
Balmain
Courtesy Balmain
Prabal Gurung
Courtesy Prabal Gurung
Prabal Gurung
Courtesy Prabal Gurung
Prabal Gurung
Courtesy Prabal Gurung
Proenza Schouler
Courtesy Proenza Schouler
Proenza Schouler
Courtesy Proenza Schouler
Proenza Schouler
Courtesy Proenza Schouler
Tory Burch
Courtesy Tory Burch
Tory Burch
Courtesy Tory Burch
Tory Burch
Courtesy Tory Burch
Emilio Pucci
Courtesy Pucci
Emilio Pucci
Courtesy Pucci
Emilio Pucci
Courtesy Pucci
Chanel
Courtesy Chanel
Chanel
Courtesy Chanel
Chanel
Courtesy Chanel

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