FASHION

Animals Are Equals In Stella McCartney’s Wild New Campaign

Tracking the latest from pre-fall 2021.

by W Staff
Updated: 
Originally Published: 

Models wearing Stella McCartney's Pre-Fall 2021 collection

Historically speaking, pre-fall collections have been among the most lucrative for fashion designers. While the in-between season doesn’t get the spotlight of its own dedicated fashion week, the looks themselves are typically deemed as more wearable than the editorial creations that headline the fall, spring, and haute couture runways. But with the pandemic blowing up the entire fashion cycle as we once knew it, designers are experimenting more with their off-peak designs—and their presentations. Chanel kicked things off with an inspired show at the Château de Chenonceau, a castle in the Loire Valley. And for the first time, Dior staged a pre-collection see-now-buy-now runway presentation—a disco, to be exact, held at Shanghai’s Long Museum West Bund and complete with a live performance from Chinese rock band Black Panther. Check back here often as we track the latest and greatest from the pre-fall collections.

Stella McCartney

Mert & Marcus/Courtesy Stella McCartney

The Look: Color-blocked sportswear, elevated track suits, cozy coats and smart belt bags.

The Inspiration: The collection is brought to you by the letter J for Joy from the McCartney A to Z Manifesto and supports Humane Society International’s (HSI) mission to end the fur trade both in the United Kingdom and around the world.

Stella McCartney

Mert & Marcus/Courtesy Stella McCartney

Bottega Veneta

Melina Matsoukas

Tyrone Lebon/Bottega Veneta

The Look: Minimalism with a maximal touch, smartly tailored suits, bold sequins, and slick separates.

The Inspiration: The power of personal style as modeled by a host of lookbook stars including director Melina Matsoukas, rollerskater Oumi Janta, British rapper Slowthai and artist Neneh Cherry.

Bottega Veneta

Tyrone Lebon/Bottega Veneta

Bottega Veneta

Skater Oumi Janta

Tyrone Labon/Bottega Veneta

Bottega Veneta

Tyrone Labon/Bottega Veneta

Alexander McQueen

Courtesy Alexander McQueen

THE LOOK: Hybridizations of ready-to-wear in which party dresses meet military parkas and tuxedo suits meet jeans. Richly-hued gowns with exploded ruffle details and frills in both sumptuous fabrics and leather.

THE INSPIRATION: According to the show notes Sarah Burton was focused on silhouette and “a study of clothing and of character: portraits.”

Alexander McQueen

Courtesy Alexander McQueen

Alexander McQueen

Courtesy Alexander McQueen

Valentino

Courtesy Valentino

THE LOOK: Jeans, elevated loungewear, and artful capes and gowns—all of which, when taken together deliver a complete wardrobe for easing back into day-to-night dressing.

THE INSPIRATION: A shifting of Valentino’s glamorous house codes. Per the show notes, creative director Pierpaolo Piccioli aimed to create pieces that are warm and approachable while speaking to every mood.

Valentino

Courtesy Valentino

Valentino

Courtesy Valentino

Marni

Courtesy Marni

THE LOOK: Cozy knits, deconstructed suits, sneakers, wooly shoes and bags: A new artful approach to cozy dressing.

THE INSPIRATION: Romanticism which in Marni-land means providing “a soft shell for hard reality” according to the show notes.

Marni

Courtesy Marni

Marni

Courtesy Marni

Balenciaga

Patrick Welde

Balenciaga

Patrick Welde

Balenciaga

Patrick Welde

Balenciaga

Patrick Welde

Self-Portrait

Courtesy Self-Portrait

Self-Portrait

Courtesy Self-Portrait

Christian Dior

Courtesy Dior

Christian Dior

Courtesy Dior

Christian Dior

Courtesy Dior

Christian Dior

Courtesy Dior

Louis Vuitton

Courtesy Louis Vuitton

Louis Vuitton

Courtesy Louis Vuitton

Louis Vuitton

Courtesy Louis Vuitton

Balmain

Courtesy Balmain

Balmain

Courtesy Balmain

Balmain

Courtesy Balmain

Prabal Gurung

Courtesy Prabal Gurung

Prabal Gurung

Courtesy Prabal Gurung

Prabal Gurung

Courtesy Prabal Gurung

Proenza Schouler

Courtesy Proenza Schouler

Proenza Schouler

Courtesy Proenza Schouler

Proenza Schouler

Courtesy Proenza Schouler

Tory Burch

Courtesy Tory Burch

Tory Burch

Courtesy Tory Burch

Tory Burch

Courtesy Tory Burch

Emilio Pucci

Courtesy Pucci

Emilio Pucci

Courtesy Pucci

Emilio Pucci

Courtesy Pucci

Chanel

Courtesy Chanel

Chanel

Courtesy Chanel

Chanel

Courtesy Chanel

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