How To Shop Ultra Violet, Pantone’s 2018 Color of the Year, Before Everyone Else


Purple is about to have a big moment—at least, so says, Pantone, who yesterday announced their Color of the Year 2018 as Ultra Violet, a deep, notice-me bold purple hue. We aren’t going to disagree with the so-called global authority on color, especially as it just so happens there are a plenty of chic ultra violet pieces that you can snag today without waiting for 2018. Ultra Violet is a rich color to wear to all of this season’s festive soirées. Try a chic little pouch from Attico, in purple with gold sequins, or try Aquazurra’s fun and fluffy mink mules. If you’re planning to travel for the holidays, try Rimowa’s classic four roller suitcase in the hue. On the hunt for something shimmery? Look no further than Pomellato’s amethyst ring, or Alison Lou’s collectable tiny huggie, now available in violet enamel. Take a peek at these 20 covetable Ultra Violet accessories, and scoop them up now.


Mansur Gavriel mini moon clutch in Italian patent leather in Ultra Violet, with interior pocket and zip closure, $245, mansurgavriel.com.


Think about warm get-aways as winter approaches and try Tabitha Simmons chic double bow flat in Pantone’s 2018 Color of the Year, Ultra Violet. Tabitha Simmons ‘Cleo’ flat, $523, [farfetch.com](https://www.farfetch.com/shopping/women/tabitha-simmons-cleo-flat-sandals-with-bow-detail-item-12534615.aspx?s toreid=9359&from=listing).


Prada contemporary art-inspired pointed toe pumps come in petunia purple suede leather and feature chunky cured mid heels. These pumps would make for a smart pop of color in a color-blocked look. Prada pumps, $411, farfetch.com.


For the person who prefers timeless pieces, Pomellato’s 18k rose gold stone ring featuring a faceted amethyst is a classic way to wear Pantone’s new Color of the Year. Pomellato ring, $2,425, farfetch.com.


Sotheby’s recently held a sale of Shaun Leane’s iconic couture jewelry, and the auction fetched in over $2.6 million in sales. Known for his work with the late Alexander McQueen, this Shaun Leane amethyst and rubies ring is an exciting way to channel Ultra Violet. Shaun Leane ring, $3,308, farfetch.com.


Attico rich purple drawstring satin pouch features striking gold sequin embroidered leaves is exactly the easy accessory one needs for evening soirées. Attico bag, $217, brownsfashion.com.


Philosophy di Lorenzo Serafini star-studded ankle boots come in purple calf suede and is the perfect holiday party shoe. Philosophy di Lorenzo Serafini boots, $890, farfetch.com.


Embrace Pantone’s Color of the Year with these Aquazurra Fur Purr 105 mules are made from purple satin and feature fluffy aubergine-hued mink cross straps and open toe. Aquazurra mules, $995, brownsfashion.com.


Shahla Karimi delicate 14K gold chain link necklace with single amethyst stone is an every day staple, and a subtle way to embrace Pantone’s Color of the Year 2018. Shahla Karimi necklace, $415, modaoperandi.com.


This hat somehow feels very Carmen Sandiego, but that’s a good thing. Nick Fouquet ultra violet purple window rider wool fedora hat with contrast stitching and wide ribbon around crown, $1,162, brownsfashion.com.


Spring for a chic new luggage set this holiday season. Rimowa’s ultralight cabinet suitcase comes in the color of the moment, Ultra Violet, and features an expandable telescopic handle, full zipper closure and four wheel system. Rimowa suitcase, $495, saksfifthavenue.com.


Bottega Veneta ‘Lauren’ napa clutch bag, in the brand’s signature intrecciato woven napa leather, in deep purple, $2,150, neimanmarcus.com.


Bea Bongiasca Gloriosa Lily 9k gold and amythyst spiral climber earrings are essential for those wanted to try Pantone’s Color Of the Year in a small way. Who doesn’t love an amethyst? Bea Bongiasca earrings, $615, modaoperandi.com.


Balenciaga Purple Knife 80 Over The Knee Boot feature an extremely flat pointed toe, logo embroidered cuff and ice pick heel. Balenciaga boots, $777, brownsfashion.com.


Akris calfskin belt in Pantone’s 2018 Color of the Year, Ultra Violet, features a trapezoid shaped buckle and is made in the United States. Akris belt, $495, modaoperandi.com.


Alison Lou’s oh-so-collectable tiny huggy hoop earrings now come in fun customizable enamel colors. In a nod to Pantone’s color of the year, try the aubergine hoop. Alison Lou tiny huggy, $155, alisonlou.com.


Renee Lewis 18k gold mismatched amethyst gemstone drop earrings with hook back fastening, handcrafted in New York City. Renee Lewis, $8,200, modaoperandi.com.


Saint Laurent’s perennial favorite, the Anja pump, takes on a bold hue this season. Saint Laurent purple pumps, $476, farfetch.com.


Pre-order this Rubeus Milano small Flash Natale bag, featuring gold hardware and a fold over top so you have a piece in Ultra Violet for the start of the new year. Rubeus Milano bag, $2,395, modaoperandi.com.


Yves Salomon deep purple rabbit fur Four Fex snood is the perfect way to channel Pantone’s color of the year on a wintry day. Yves Salomon snood, $280, farfetch.com.