Cindy Crawford Doesn’t Believe In Keeping Good Beauty Secrets To Herself

“I love sharing what works for me with other women!”

Written by Nada Abouarrage
Photographs by Alex Hodor-Lee


Throughout her career, Cindy Crawford has picked up beauty tips from some of the world’s top experts. But she’s also a believer in the simple things: wearing SPF, drinking water, and regular exercise. Luckily for us, she loves to share. “I never keep good beauty secrets to myself—I love sharing what works for me with other women!” explains the supermodel. Here, Crawford opens up about everything from her makeup essentials to her go-to fitness obsessions.

Your look in 3 words:

Beachy, denim, boho.

Medicine cabinet snapshot:

Meaningful Beauty, Crème de la Mer for lips.

Best advice from a facialist:

Don’t pick!

Best advice from a dermatologist:

Wear sunscreen every day!

SPF of choice:

Meaningful Beauty for every day, Clarins for the beach and Rene Furterer Solaire for hair.

Cindy Crawford Bares All: A Look Back At the Supermodel’s Best—And Most Revealing—Moments in W

Stunning in a mini dress on the cover of our September 1990 issue.

W Magazine, September 1990

The bombshell makes a return to the cover just a year later for the September 1991 issue.

W Magazine, September 1991

Showing off her model figure and baby bump on our June 1999 cover.

W Magazine, June 1999

Up close and personal with for our June 2000 cover.

W Magazine, June 2000

The supermodel was in good company posing with fellow top models on a 2002 cover.

W Magazine, 2002

Baring it all in February 2013’s “Pillow Talk”, photographed by Mert Alas and Marcus Pigott and styled by Edward Enninful.

W Magazine, February 2013

The super model talks about her new business ventures in our 2016 Royals issue, photographed by Mario Sorrenti and styled by Edward Enninful.

W Magazine, September 2016

Makeup miracles:

AmazingCosmetics Amazing Concealer Hydrate is great for under eyes.

Most underrated product:

Mascara, I use Maybelline Lash Stiletto.

Never leave the house without:

By Terry Light Expert Click light foundation brush, Josie Maran Color Stick in Spice, mascara and a Charlotte Tilbury lip color.

A good hair day starts with:

Clean, moisturized hair. I love Kevyn Murphy Hydrate-Me shampoo and conditioner, Ouai smooth spray, Living Proof Flex Shaping Hairspray and a good blow dry!

My hair colorist always says:

Check the alkalinity of the water at home.

Cindy Crawford’s Style Evolution: From Pepsi Girl-Next-Door to Sexy Supermodel

Cindy Crawford attending the “Hooray for Hollywood” Gala to Benefit amfAR on April 5, 1988 at Bloomingdale’s in New York City

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The model stunned in a red mini dress as she attends the Second Annual Revlon’s Unforgettable Women Contest Winner Annoucement on August 2, 1990.

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The bombshell glowed as she rocked a black high neck dress with a high thigh spilt to the Fifth Annual California Industry Friends of AIDS Project Los Angeles Fashion Show and Dinner.

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The model opted for a sexy Parisian-esq number as she attends the 44th Annual Primetime Emmy Awards.

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At the 10th Annual MTV Video Music Awards, the model chose a sexy sequin and sheer ombre slip dress to show off her incredible figure.

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Cindy attends the Fourth Annual MTV Movie Awards, in an all-red look featuring a mini dress with matching neck scarf and open-toe sandals.

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The model looked radiant dressed in a simple stripped midi dress while she walked the red carpet during Nickelodeon’s 10th Annual Kids Choice Awards.

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Cindy attends the 19th Annual St. Jude Children’s Hospital Benefit Gala in a sexy silver animal print slip dress. She paired the look with a pair of silver sandals and minimal to no jewelry.

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Cindy attends Marc Anthony Pilots Jaguars Tribute to Style on looking effortlessly stylish herself.

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Dressed in a playful pink strapless feathered dress, Cindy poses on the red carpet of the 10th Anniversary Dream Halloween Los Angeles Fundraising Event.

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Cindy keeps her look sexy and sweet as she takes a walk on the wild side during Roberto Cavalli Beverly Hills Store Opening in Beverly Hills, California.

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The model opted for a LBD to host the University of Wisconsin Children’s Hospital Benefit.

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The bombshell stuns at the “Ocean’s Thirteen” Los Angeles Premiere.

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Cindy keeps it simple with a side of sexy dressed in a black maxi dress, featuring a high thigh split.

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The ageless beauty donned an intricate red one-shoulder frock by Roberto Cavalli as she and her husband, Rande Gerber, attend The Ides Of March premiere during the 68th Venice Film Festival.

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At the Opening Night of The 66th Annual Cannes Film Festival, Cindy opted for a white Robert Cavalli mermaid gown featuring a gold embellished neckline.

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Cindy flaunted her eternally-sexy figure in an blue Versace gown, featuring crisscross ruching and a thigh high slit at the 72nd Annual Golden Globe Awards.

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Cindy arrived to the Marie Claire’s Image Maker Awards in a jaw-dropping black sheer-panaled dress by Balmain.

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Nails must be:

Clean with moisturized cuticles.

Beauty from the inside:

Water, water, water.

Exercise obsession:

Lately pilates and hiking.

Drink of choice:

Green tea.

Product you picked up from the pros:

Anastasia Beverly Hills Perfect Brow Pencil.

A woman’s fragrance should:

Not be overpowering, my husband asked Azzi Glasser to make me a bespoke fragrance for my 50th birthday. I love it!

Appointment to nab:

I’m lucky enough that I get to work with the best, but the hardest appointment to get is with Dr. Sebagh!

[Kaia Gerber and Cindy Crawford at New York Fashion Week.](


When I go away, it’s usually more about spending time with my girlfriends. If I really want to treat myself, I’d rather go to my people in L.A.

TSA-friendly essentials:

Cuticle cream, Dior Lip Sugar Scrub, Meaningful Beauty eye cream.

In-tub must read:

A Jodi Picoult book.

Best advice from mom:

Don’t give advice unless asked.

Best kept beauty secret:

I never keep good beauty secrets to myself—I love sharing what works for me with other women!

Definite doppelganger:

Kaia Gerber!

Watch: Cindy Crawford Discusses Celebrity Crushes, Her Mole, and the First Time She Did Playboy

Related: How to Get Into Runway Shape, According to Cindy Crawford’s Trainer