Emily Ratajkowski may have technically been born and raised in California, but now she’s all New York—at least, when it comes to her latest ad campaign.
Today, DKNY is revealing its Fall 2017 advertising campaign, starring the 26-year-old model and actress in series of photos shot all around New York City. Titled #OnlyInDKNY, the campaign shows Ratajkowski interacting with several situations that can happen, well, only in New York: dancing with a street performer; playing a game of pickup basketball; hanging out with Miles McMillan; general posing around the streets of Manhattan (because actually, how often can you walk around Soho without running into at least one photoshoot?). The campaign was shot around the Soho and Nolita neighborhoods.
The shots picture Ratajkowski in a variety of black-and-white ensembles from the brand’s Fall 2017 collection, which included updates on some of the label’s core essentials from over the years, including a logo puffer jacket, the boyfriend blazer, and the little black dress. The pieces will also be available in stores in an array of colors including red, aubergine, and emerald green, but, hey, this is New York and black is the unofficial uniform.
The campaign launch comes after a summer of decidedly non-New York adventures for Ratajkowski, who has taken to Instagram time and time again to show off her Italian adventures. The actress was in the country to film her latest movie, Welcome Home, which co-stars Breaking Bad actor Aaron Paul and centers around a married couple who take a vacation in Italy but fall victim to their rental home’s owner’ s evil intentions.
After wrapping the film, Ratajkowski hung around to take in the local sights, and, naturally, post a good amount of bikini shops. But since summer is officially starting to wind down, the multi-hyphenate is already getting back to work, aka going on Jimmy Kimmel to talk about how dirty her car used to be.
Here, an exclusive look at DKNY’s fall campaign, including a behind-the-scenes video of Ratajkowski in the city:
Emily Ratajkowski in the new DKNY campaign.
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21 Crop Tops You Can Wear, Even If You’re Not Emily Ratajkowski
Rosie Assoulin green and white checked crop-top with boned sides and self-tie shoulder straps, $597, matchesfashion.com
Alaia white cotton button-down shirt with a ruching in the back, a bow drawstring and mother-of-pearl buttons, $1,180, net-a-porter.com
Tibi stretch knit corset style top with green, navy, white, pink and orange stripes, $350, net-a-porter.com
Rachel Comey mustard yellow, off-the-shoulder crop top with ruffles, ruching and a twisted front, $151, matchesfashion.com
Cinq a Sept black off-the shoulder short sleeve top with a zipper enclosure in the back, $325, cinqasept.nyc
Alexander McQueen blue and white floral off-the-shoulder crop top, $597, farfetch.com
Rag & Bone black and white gingham cotton-blend crop top with a halter style neck that ties in the back, $245, net-a-porter
Stella McCartney ivory jersey crop top with wide bell sleeves in a jersey, $468, [matchesfashion.com](http://www.matchesfashion.com/products/Stella-McCartney-Wide-sleeved-cropped-top-1095623
Philosophy Di Lorenzo Serafini blue denim crop top with ruffles and frayed hemline detailing, $190, farfetch.com
Peter Pilotto off-the-shoulder blue, white and green checkered print top with a peplum hem, $618, [matchesfashion.com](http://www.matchesfashion.com/products/Peter-Pilotto-Off-the-shoulder-peplum-hem-cotton-top-1158998
Philosophy Di Lorenzo Serafini printed crop top with a burgundy, green, yellow and blue leaf pattern, $165, farfetch.com
Tome black and grey plaid printed crop top with ruffle sleeves, $348, farfetch.com
Kalita cotton-poplin top with a deep V and an oversized bow in the back, $337, [matchesfashion.com](http://www.matchesfashion.com/products/Kalita-Bow-Tie-cotton-poplin-cropped-top-1157132
Jill Stuart pastel pink gathered crop top with a floral pattern and ties, $330, modaoperandi.com
Monse pinstriped off-the-shoulder top with long sleeves and structured details, $1,690, [mytheresa.com](https://www.mytheresa.com/en-us/200649-cropped-wool-off-the-shoulder-top-818390.html
Saloni red crop top with a wide sleeve and bow that ties at the waist, $308, [salonilondon.com](https://salonilondon.com/collections/shop-tops-and-jackets/products/drew-off-the-shoulder-crop-top-chille-3237514113
Vivetta black crop top with multi-layered ruffles and face structures, $393, farfetch.com
CO cable knit wool and cashmere cropped sweater in ivory, $1,195, Nordstrom.com
Rebecca Taylor black crop top with a pink and red floral pattern and bow details on the sleeves, $281, [matchesfashion.com](http://www.matchesfashion.com/products/Rebecca-Taylor-Marguerite-floral-print-cotton-cropped-top-1161533
Alice + Olivia black and white crop top with a ruffled overlay, $220, net-a-porter.com
T by Alexander Wang black and white striped collared top with a wrap style in the front, $250, farfetch.com