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The French Girl’s Guide to Buying a Summer Wardrobe Online

Maud Barrionuevo, the buying director of the new luxury fashion site 24 Sèvres from Paris’s Le Bon Marché, breaks down what you need to buy this summer.


As the summer heats up, more often than not so does the seasonal desire to overhaul your wardrobe. Luckily, there is a new online luxury retailer to help with all of those fashion needs: 24 Sèvres, a Paris-based e-tailer that comes from luxury conglomerate LVMH and French department store mecca Le Bon Marché, who have teamed to create the ultimate in online shopping. The site markets it’s offerings as “the finest selection of brands selected by Parisian experts,” and it’s hard to argue with that, with impeccably curated selection from nearly every major brand you could ever want: Gucci, J.W. Anderson, Prada, Proenza Schouler, Marc Jacobs, et al.

Additionally, to kick off with a very chic bang, the site has enlisted 68 brands to design one-of-a-kind pieces that evoke the quintessence of Parisian chic. The results range from Proenza Schouler’s collaboration with Keith Haring Studio to reinvent their PS11 bag to Roger Vivier’s partnering with Inès de La Fressage, who reimagined the Trompette ballerina in her uniform Parisian blue-and-white marinière stripe. All categories sold on 24 Sèvres are represented in the capsule collection, including prêt-à-porter, shoes, leather goods, and beauty, with prices ranging from $135 for a Maison Labiche sweater to $12,750 for an Yves Salomon mink bomber.

To celebrate the launch, the site’s buying director, Maud Barrionuevo, spoke with W to break down exactly what you need to buy now to fill your summer wardrobe with the hottest trends and more.

Loewe's new Hammock bag created exclusively for the site.

What does 24 Sèvres offer to customers that other retailers might not?

The curation with which the products and brands we sell have been selected; we stock a mix of renowned luxury maisons some of them in exclusivity, like Dior, Louis Vuitton, Moynat, Berluti, and more niche labels which reflect a wholly Parisian vision of style. This Parisian eye is central to everything we are doing. Le Bon Marché is an iconic store, loved by its local Parisian clientele, but also admired internationally. For us, the objective is to bring its renowned edit to the world, by adapting the in-store browsing experience for the digital space. Parisian style continues to inspire and create desire, and we felt best positioned to make this available at a global scale.

What are the biggest trends for summer?

We launched with pre-fall and fall 2017 collections, but the detailing we loved on the fall runways is also very relevant for summer; ruching, ruffles, pleating and bows are all details to look out for, particularly in clashing pairings. I love the very feminine feel of an Isabel Marant tiered ruffle top, contrasted with a leather mini-skirt. A Givenchy asymmetrical ruffled dress has a very sophisticated structure, but is made of cotton, making it perfect for a summer evening look. Allover prints, including florals and animals, with a tapestry feel are also incredibly strong this season.

What does every woman need to have in her wardrobe this summer?

A great pair of denim jeans is an indispensable item of any Parisian’s wardrobe, and detailing has also taken over this category, with infinite choices of fringing, lace inserts, raw hems. I particularly love a wide-leg, cropped style; Miu Miu makes a pair which has a masculine silhouette but feminine broderie anglaise inserts.

What is the key shoe of the season?

Without a doubt the mule, which so many brands are playing with. It’s a comfortable and versatile style which is appropriate for daytime and nighttime, and for any occasion. My favorites include the Savatore Ferragamo pair created exclusively for our launch capsule collection, which are opulently luxe for evening, and the now-classic pair by Gucci, reimagining in striking silver glitter, appropriate for daytime or for a casual evening look. The Myla 65 Satin Mule by Jimmy Choo, with satin and embellishments make it a perfectly understated party shoe, and Tory Burch‘s fur Phoenix mule elevates a daytime look when paired with a denim skirt or cropped jeans.

What is the key bag of the season?

Maxi proportions are definitely on-trend right now, with a personal preference for the giant Hammock bag Loewe created for our exclusive launch capsule collection; the striped Balenciaga Bazar shopper everyone is talking about will also be landing onsite soon, and I’m personally excited about adding it to my Love List.

What is the perfect summer daytime and nightime look?

My go-to look for these first proper days of Parisian summer consists of a slinky asymmetrical midi dress by Marni, worn over skinny stirrup pants and paired with a block heel. For night, I am loving the fuchsia ruffled Koché dress from the fall 2017 runway, which will be coming to 24 Sèvres soon; it feels couture and unexpected at the same time, which is what I love about this emerging label.

What is your biggest tip for shopping online?

Tips should be personalized, which is why we encourage our customers to try our live video chat: the 24 Sèvres Personal Shoppers, based here in our Paris headquarters, will be able to provide a bespoke style consultation tailored to your individual needs, whether it’s help browsing the site, or product recommendations to suit an existing look or upcoming occasion.

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The Ultimate Guide to Summer’s Best Swimsuits

There’s something about this bikini that just screams hot weather. Leave it to La Double J to get you excited for packing for your next beach vacation.

Buy now: La Double J printed bikini top, $120, modaoperandi.com and matching bikini bottom, $100, modaoperandi.com.

Headed to the south of France? Pack this Jacquemus bikini, as seen on the runway at his Summer 2019 show.

Buy now: Jacquemus bikini set, $240, modaoperandi.com.

Whether you’re headed to the tropics or Ibiza, a touch of crochet is always a good idea. This Anjuna bikini is reversible.

Buy now: Anjuna bikimi, $470, netaporter.com.

The Colombia-based label Verde Limon is known for its playful and tropical printed swimwear. This wrap-around bikini top and matching high rise bottom is an easy favorite.

Buy now: Verde Limon wrap-around bikini top, $190, shop.bikini.com and matching high waist bottom, $99, shop.bikini.com.

This Brazilian swimwear brand’s fun palm prints are just what you need for your next island getaway.

Buy now: Bromeliario Swimwear maillot, $99, shop.bromeliario.com

Onia has quickly become one of the most popular swimwear labels (the brand is worn by Jonas Brothers and their significant others, and is a blogger favorite thanks to a successful collaboration with Danielle Bernstein). We love this simple summery sketch on Onia’s classic silhouette one-piece.

Buy now: Onia printed one-piece, $195, onia.com.

No matter what locale you plan to visit this summer, you can’t go wrong with packing this chic Hermès one-shoulder maillot. We love this strategically placed cut-out, too.

Buy now: Hermès one-piece swimsuit, $530, hermes.com.

We love this Cali Dreaming swimsuit’s boyish neckline, and the classic pairing of peachy nude and navy.

Buy now: Cali Dreaming maillot, $245, goop.com.

This minimalist bikini shows just the right amount of skin. Wear in the city with a high-waist pant or on a sandy beach of your choosing.

Buy now: ACK bikini, $170, [farfetch.com](https://www.farfetch.com/shopping/women/ack-filo-bikini-item-13539721.aspx?storeid=9359).

A sunny marigold bathing suit is sure to get you into vacation mode. Packing this double-strap Jade Swim one-piece for your next trip to southern Italy.

Buy now: Jade one-piece swimsuit, $220, jadeswim.com.

Rochelle Sara’s minimalist-meets-sporty cuts are sure to be a winner amongst those who love to hit the waves. We especially love this suit in nude.

Buy now: Rochelle Sara bikini, $330, farfetch.com.

Matteau has become the minimalist fashion lover’s favorite swimwear label. This season our favorite silhouette is a surf-inspired cropped swim top paired with a bikini bottom.

Buy now: Matteau sleeve sun tee and bikini bottom set, $342, farfetch.com.

There is no slowing down the gingham swimwear trend, but we especially love Miu Miu’s extra-sweet take on the look.

Buy now: Miu Miu gingham bikini, $595, farfetch.com.

It feels like this burgeoning label is everywhere you turn, and you’d be right. With a charming new New York City store, LoveShackFancy is for the girl who loves Brock Collection but is a little more bohemian.

Buy now: LoveShackFancy swimsuit, $270, intermixonline.com.

Kisuii’s Liberty-esque floral prints are perfect for sunny days out east. Pair with an easy cotton dress, and you’ll be ready for a weekend out of town.

Buy now: Kisuii bikini top, $120, intermixonline.com and matching bottoms, $100, intermixonline.com.

She Made Me is known for their uber-feminine crochet swimwear, but this season, with the addition of floral swim separates, their collection is even more covetable.

Buy now: She Made Me bikini, $280, farfetch.com.

What’s sweeter than a core Marysia swim silhouette done up in gingham, with a pink flower on top? Marysia’s collection is a girly girl’s go-to, never more so than this season.

Buy now: Marysia maillot, $460, netaporter.com.

The beloved contemporary brand launched swimwear this year, complete with a jet-set trip with some of the label’s favorite influencers, like Evangelie Smyrniotaki. Each swim separate is designed to pair easily with ready-to-wear. We love a bikini top that pulls double duty.

Buy now: Self-Portrait bikini top, $235, [self-portrait-studio.com] (https://www.self-portrait-studio.com/swimwear/floral-printed-draped-bikini-top](https://www.self-portrait-studio.com/swimwear/floral-printed-draped-bikini-top) and matching bottom, $79, self-portrait-studio.com.

Not only does Eres have some of the best-fitting swim, they have some of the chicest. Wear this one during your next desert excursion.

Buy now: Eres bandeau top, $260, farfetch.com and matching Eres bottom, $215, farfetch.com.

Fans of Zimmermann’s girly frocks and swimwear need not worry that the brand is abandoning their pretty prints. But we must admit, this solid color minimal one-piece is a welcome addition to the Zimmermann offerings.

Buy now: Zimmermann strapless swimsuit, $331, farfetch.com.

Known for their sleek and clean designs, Haight bathing suits also offer such a flattering fit. Wear this one poolside or swimming in the ocean, or toss a skirt and heels and head out for seaside dinner.

Buy now: Haight one-piece maillot, $212, modaoperandi.com.

For a sporty-sleek take on swimwear, Skin’s deep red one-piece is a must-have.

Buy now: Skin one-piece bathing suit, $265, netaporter.com.

This low-cut v-neck swimsuit from Gucci is perfect for 4th of July weekend. We love the chic oversized tie at the hip.

Buy now: Gucci swimsuit, $790, farfetch.com.

Chic and sustainable, Mara Hoffman’s maillot is a classic. The sweet ties at the shoulders are just the cherry on top.

Buy now: Mara Hoffman one-piece swim, $250, goop.com.

Little hardware details are what makes this summer’s swimsuits feel so special. We especially love Lisa Marie Fernandez’s tortoise shell buttons and belt on this high-waist bikini.

Buy now: Lisa Marie Fernandez bikini, $395, fwrd.com.

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