Gucci Goes to the Mall

Frida Giannini celebrates the brand’s temporary museum in Brazil

Camilla Belle and Frida Giannini

What: A dinner hosted by Carlos Jereissati Filho, CEO of shopping mall developer Iguatemi, honoring Gucci creative director Frida Giannini‘s trip to Brazil and the debut of brand’s temporary museum in the JK Iguatemi mall.

Where: At Jereissati Filho’s home in Sao Paulo.

When: Tuesday, May 27th

Who: Actress Camilla Belle and German model Toni Garrn joined an international coterie of guests including Alexandre Birman and Johanna Stein Birman, Georgina Brandolini, Brazilian designers Sandro Barros and Humberto Campana, and architect and designer Sig Bergamin.

Why: Gucci flew over archival pieces from its Florentine museum to open up this temporary outpost, which will showcase the brand’s history and aesthetic heritage. Don’t you wish your local mall was this chic?

Photos: Gucci Goes to the Mall

Camilla Belle and Frida Giannini.

Toni Garrn.

Alexandre Birman and Johanna Stein Birman.

Outside the event.

Constanza Pascolato.

Georgina Brandolini.

Francois-Henri Pinault and Carlos Jereissati Filho.

Gal Costa performing.

Iara Coelho Jereissati.

Malu Barreto.