Have you been looking for a place to keep, say, your $110 Dolce & Gabbana pasta away from freezer burn? Do you have around $350 to spare? The new Helmut Lang freezer bag, hailing from the label's resort collection and retailing for $320, sounds like the perfect freezer accoutrement for you.
Slightly larger than a Pepperidge Farm box of puff pastry sheets, the accessory made of "crackled metallic woven poly" is maybe the best illustration so far that the iconic label is in new hands: Earlier this year, it was announced that Shayne Oliver, former streetwear pioneer of Hood by Air, would be the first guest designer to breathe new life into Lang, the beloved '90s brand whose eponymous designer left the house in the 2005 after influencing pretty much every designer working today.
With his debut capsule collection, Oliver paid careful homage to the label's namesake—the label's reinvention has also seen its new editor in residence, Isabella Burley, re-release 15 items from the archive, including an equally silver puffer jacket—but he also made some unmissable Hood by Air-style moves, studding his spring 2018 collection with about as much bondage inspiration as you would expect from a designer whose last Hood by Air show had PornHub as a partner.
Indeed, it's hard to imagine Diplo would have sat front row at Lang's shows in the '90s, as the producer did this past New York Fashion Week, but the new era of the label, which is now back in the hands of its in-house atelier, seems to welcome those looking to store their glacier-ice cubes or stacks of cash or açai purée or whatever else you would keep cold in a luxury freezer bag.
As strange as it may seem, the bag, which is part of Lang's new resort collection, actually doubles as a symbol of the label entering the mainstream, following the path that cult designers like Demna Gvasalia of Vetements forged before brands like Tiffany & Co. joined the fray with $950 paper plates and $9,000 balls of yarn. Since Gvasalia took over Balenciaga, he's transformed a $0.99 Ikea tote into a $2,145 leather bag, as well as released a $1,100 shopping bag that's a calf-skin leather version of the brand's paper ones. (To be fair, he's not the first: Jil Sander made waves in 2012 when the house released a waxed paper lunch bag stamped with its name, which retailed for $290, and Karl Lagerfeld released Chanel's own take on shopping bags back in 2009.)
In other household basics, may we suggest Raf Simons's duct tape, which retails for $200? Or, if that's not luxe enough, Lang is also offering a metallic leather trash bag for just shy of $500—the perfect vessel in which to dispose of the remains of your Dolce & Gabbana pasta, which you were never planning to eat, anyway.
Watch a Young, Pre-Hood by Air Shayne Oliver Vogue for Artist Rashaad Newsome: