Alison Brokaw, Justine Koons and Jeff Koons

Alison Brokaw, Justine Koons and Jeff Koons. Photo by Getty Images.

What: A cocktail party hosted by Justine Koons, Jeff Koons and Alison Brokaw in celebration of the launch of new jewelry line Gus and Al.

When: Thursday, October 22nd.

Where: West Chelsea, New York.

Who: The guests of honor were joined by Public School and DKNY design duo Maxwell Osborne and Dao-Yi Chow, photographer Jessica Craig-Martin, and chic baker Amirah Kassem.

Why: Jeff Koons designed some limited edition pieces for the occasion. And, just FYI, they are substantially more affordable than his sculptures.