Alexia Elkaim, 25, found the perfect pair of jeans at a vintage store in Paris in 2000. They were flare crops with a tie waist, and hugged every shape and size in all the right places. Seventeen years later, after interning at V Magazine and CR Fashion Book, the Paris-born, Los Angeles bred Elkaim decided to share her good fortune by re-creating the retro style for her friends, and thus Miaou, a denim brand catering to girls with an hourglass figure, was born.
Now, her friends—including Bella and Gigi Hadid, Gray Sorrenti, artist Carlotta Kohl, and model Paloma Elsesser—are returning the favor by posting photos of her now-established brand, which is pronounced “Meow,” all over social media.
There are currently 10 styles of Miaou jeans that come in a variety of styles, ranging from pinstripes and plaid to leather. But the most unique thing about them—in addition to the fact that you should size down for extra-tightness—is that they have circular silver grommets as belt loops. And with each pair comes a belt, made out of chains, rhinestones, velvet, or silk. Not only does this make the waist adjustable, but also adds an extra level of flair.
In the age of social media, it’s (almost) easy to grow a global brand, and Miaou hosted parties during both New York and Paris fashion week this season—the first in partnership with Opening Ceremony. And wherever you are in the world, it’s even easier to follow along and vicariously join the crew. Get to know the International Miaou Girls, below.
Bella Hadid, @bellahadid
Atlanta Taylor, @atlantabean
Paloma Elsesser, @palomija
Gigi Hadid, @gigihadid
Gigi Hadid shares her beauty secrets: